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Microsoft AI
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Retail

Empower shoppers with conversational AI assistants

Deliver personalized recommendations through an AI-enabled conversational experience in natural language.
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Outcomes

Drive real results in retail

Elevate shopping experiences with AI-powered conversational commerce, providing shoppers convenient and delightful interactions. Deliver personalized recommendations to improve conversion rates, basket sizes, and engagement. Relevant for CMOs, Chief Merchandising Officers, and Chief Digital Officers.
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Increase conversion rates

Drive more sales with personalized conversations and recommendations—turning browsers into buyers.
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Encourage larger basket sizes

Suggest complementary products and exclusive offers, encouraging shoppers to add more to their carts.
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Improve your site engagements metrics

Provide personalized support to increase session times, minimize bounce rates, and encourage repeat visits.
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Reduce return rates

Help customers choose smarter with more product detail and tailored suggestions, resulting in fewer returns.
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Soluciones

Encuentre el enfoque de IA adecuado para su organización

Compre, amplíe, desarrolle o colabore para obtener beneficios transformadores con la IA.
Comprar soluciones preconfiguradas

Microsoft 365 Copilot

Transforme el trabajo con un asistente de IA avanzado que incluye seguridad empresarial integrada.
Más información
Ampliar y personalizar

Microsoft Copilot Studio

Cree y personalice agentes de IA para ampliar las funcionalidades de Microsoft 365 Copilot.
Más información
Crear soluciones propias

Microsoft Foundry

Diseña, personaliza y gestiona aplicaciones y agentes de IA a gran escala.
Más información
Encuentra soluciones de partners

Microsoft Marketplace

Impulsa tu transformación de IA con soluciones de IA de partners líderes en el sector.
Más información
Obtén la guía de soluciones de IA
CUSTOMER STORIES

Discover how organizations are using AI for retail

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“Without Azure AI prompt flow, we would have been forced to invest in quite significant custom engineering to deliver a solution.“
Papinder Dosanjh, Head of Data Science & Machine Learning, ASOS
Solutions
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RESOURCES

Take the next step in your AI journey

  1.

Microsoft for Retail

Connect your customers, your people, and your data.
Learn more
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Microsoft Scenario Library

Transform scenarios across your organization with AI.
Explore scenarios
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Understand the business impact of AI

Get resources for a successful AI adoption and implementation journey.
Find resources
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