This is the Trace Id: 56db9cc1da7ab9535fe61cec23845db7
Passa a contenuti principali
Intelligenza artificiale di Microsoft
Consumer goods

Accelerate consumer goods time-to-market with AI-driven consumer insights and design

Forecast demand, develop more effective products and packaging, and grow revenue with a deeper understanding of customer data.
A man and woman wearing aprons.
Outcomes

Drive real results in consumer goods

Automate design processes, generate innovative solutions, and address social trends and customer demand with AI that enables research and development teams to better refine and optimize designs. Relevant for VPs of R&D, Chief Revenue Officers, VPs of Sales, CMOs, and Chief Product Officers.
A couch with pillows in front of a window.

Reduce product time-to-market

Accelerate R&D cycles, respond to trends, and launch new products more quickly and competitively.
A person in a red shirt and grey sweater holding a tablet.

Increase sales revenue

Boost sales by aligning product design with real-time consumer insights and demand signals.
A person sitting at a desk and looking at a computer.

Lower acquisition cost

Reduce spend on testing and analysis by surfacing precise customer needs and optimizing campaign targeting.
Two women in a meeting, one smiling and gesturing, engaged in conversation.

Grow lifetime value

Increase loyalty and customer value with enhanced personalization and product relevance.
A woman holding a tablet and looking at a man.

Increase customer satisfaction

Raise CSAT and Net Promoter Scores with more meaningful experiences from AI-optimized products and messaging.
A group of people in a room.

Cut operating costs

Streamline workflows with AI-assisted design, content generation, and market analysis.
Back to carousel navigation controls
Soluzioni

Trova l'approccio giusto all'IA per la tua organizzazione

Acquista, espandi, crea o collabora per sfruttare i vantaggi trasformativi dall'IA.
Acquista soluzioni preconfigurate

Microsoft 365 Copilot

Trasforma il modo in cui lavori con un efficace assistente IA che offre sicurezza integrata di livello aziendale.
Scopri di più
Espandi e personalizza

Microsoft Copilot Studio

Crea e personalizza agenti IA per espandere le capacità di Microsoft 365 Copilot.
Scopri di più
Crea le tue soluzioni

Microsoft Foundry

Progetta, personalizza e gestisci app e agenti IA su larga scala.
Scopri di più
Trova le soluzioni dei partner

Microsoft Marketplace

Promuovi la trasformazione con l'IA con soluzioni di intelligenza artificiale dei partner leader del settore.
Scopri di più
Ottieni la guida alle soluzioni di intelligenza artificiale
CUSTOMER STORIES

Discover how organizations are using AI for consumer goods

  1. A red Coca-Cola logo on a white background.
  2. A close-up of a logo with the text ESTEE LAUDER COMPANIES on a white background.
A red truck with a Coca-Cola logo on it.
A red Coca-Cola logo on a white background.
“Our expanded partnership with Microsoft is an important next chapter in Coca-Cola’s journey toward a digital-first enterprise powered by emerging technologies.”
Neeraj Tolmare, Senior Vice President and Global Chief Information Officer, Coca-Cola
Solutions
A table with laptops, a bouquet of flowers in a glass vase, and a person in the background.
A close-up of a logo with the text ESTEE LAUDER COMPANIES on a white background.
“With Microsoft’s generative AI tools and extensive expertise, we are able to leverage ELC’s tremendous data to create more personalized consumer experiences.”
Jane Lauder, EVP, Enterprise Marketing and Chief Data Officer, Estée Lauder
Solutions
Back to CUSTOMER STORIES section
RESOURCES

Take the next step in your AI journey

  1.

Microsoft for consumer goods

Meet consumer demands and drive sustainable growth with predictive analytics and data-driven insights.
Learn more
A group of people looking at a laptop.

Microsoft Scenario Library

Transform scenarios across your organization with AI.
Explore scenarios
A man and woman looking at a laptop.

Understand the business impact of AI

Get resources for a successful AI adoption and implementation journey.
Find resources
Back to carousel navigation controls

Segui Microsoft