Unlock your potential with Microsoft Copilot
Get things done faster and unleash your creativity with the power of AI anywhere you go.
Location Based Services Usage and Perceptions Survey Presentation
Presentation and executive summary documents summarizing location-based services (LBS) research commissioned by Microsoft to understand thoughts and opinions about technologies that allow someone’s location to be shared with other people and organizations. Survey data was collected from consumers in the United States, United Kingdom, Germany, Canada and Japan.
Important! Selecting a language below will dynamically change the complete page content to that language.
Version:
001
Date Published:
11/9/2016
File Name:
LBS_Usage_and_Perceptions_Survey_Executive_Summary.pdf
LBS_Usage_and_Perceptions_Survey_Executive_Summary.xps
LBS_Usage_and_Perceptions_Survey_Presentation.pptx
File Size:
432.8 KB
639.2 KB
1.4 MB
Location-Based Services Usage and Perceptions Survey (December 2010, U.S., UK, Germany, Canada and Japan) Overall, awareness, familiarity and usage of location-based services (LBS) remains low across all countries surveyed. However, there are indications that widespread adoption is only a matter of time as perceived value of these services is high among those who use them. Key findings: • 6 in 10 are aware of LBS, but confusion remains about what LBS are. • Among those who use LBS, 94% said they were either very valuable (41%) or somewhat valuable (53%). • GPS and weather alerts are most common uses of LBS while only 18% use LBS for sharing their location with others. • 52% of respondents expressed strong concern with sharing their location with other people or organizations. • Of those receiving a location-based advertisement, 46% took action and 80% considered the ads valuable.Supported Operating Systems
Windows 7, Windows Vista, Windows XP
For XPS viewing: Windows Vista or Windows 7. The viewer is hosted within Internet Explorer in Windows Vista, but is a native application in Windows 7. To view XPS documents without a browser, download the XPS Essentials Pack, which includes a standalone viewer and the XPS Document Writer. The XPS Essentials Pack is available for Windows XP, Windows Server 2003, and Windows Vista. For PDF viewing: Adobe Reader- 1. Click the Download button on this page to start the download. 2. Do one of the following: • To start the installation immediately, click Open. • To copy the download to your computer for installation at a later time, click Save.