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Microsoft Dynamics CRM drives strong value and usability with an outcome-driven experience that is seamless across devices. Gartner, a leading independent research firm, recognized Microsoft Dynamics CRM as a Leader in its "Magic Quadrant for Sales Force Automation" report.
Microsoft Dynamics CRM is placed in the Leaders Quadrant of the 2014 Magic Quadrant for the CRM Customer Engagement Center based on its completeness of vision and ability to execute.
Integrated marketing management (IMM) represents the marketing strategy, process automation, and technologies required to integrate people, processes, campaigns, channels, resources, and technologies across the marketing ecosystem. Microsoft moved into the Challengers quadrant. Companies seeking a solution that integrates campaign management, marketing resource management, and analytics should review this research.
On September 16, 2014, Microsoft announced Microsoft Dynamics CRM 2015 and updates to Microsoft Dynamics CRM Online and Microsoft Dynamics Marketing. In looking at the new capabilities, Nucleus found it could streamline collaboration between marketers and sales people to increase productivity and accountability and reduce administrative overhead.
Mobile enterprise applications represent one of the next frontiers of innovation for enterprise applications. This IDC Insight discusses the opportunity for mobile enterprise applications to change more than just the way employees submit expense reports, check schedules, and access reports.
The Magic Quadrant for Sales Force Automation, the Magic Quadrant for CRM Customer Engagement Center, and the Magic Quadrant for Integrated Marketing Management are not designed to be the sole tools for creating a vendor shortlist. Use them as part of your due diligence and in conjunction with discussions with Gartner analysts.
These graphics were published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. Gartner does not endorse any vendor, product, or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.