Microsoft Dynamics for Retail enables retailers of all sizes, all around the world, to be dynamic. It delivers a complete shopping experience, with a seamless and differentiating solution that is more modern, more mobile, and more global. End-to-end capabilities, from point of sale (POS), store operations, merchandising, e-commerce, call center, marketing, and customer care, to supply chain, financials, and more, can be deployed in the way that makes the most sense for your business. And they can be targeted to specific needs or for complete business transformation. Retailers gain the insight to operate with agility and to provide the amazing customer experiences that build enduring loyalty. With Microsoft Dynamics for Retail, they are always ready for what's next.

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Store operations and omni-channel merchandising

Screenshot of Microsoft Dynamics POS

Screenshot of Microsoft Dynamics POS

  • A single commerce run-time engine gives full visibility and management control across all your channels.

  • Cross-channel scenarios—"buy online/pick up in store"—enhance convenience for customers.

  • Retail channel integration with online marketplaces and stores creates new opportunities for sales, customer interaction, and feedback.

  • Consistent store/enterprise resource planning (ERP) data model and business rules facilitate gathering of accurate, timely data.

  • "Drag-and-drop" designer allows point-of-sale user interface customization by role to enhance customer service and to help reduce training time for new employees.


  • Fully integrated online storefront offers content management via industry-standard tools.

  • Unique search-based technology builds online experience from managed content, authored content, catalogs, and more to deliver the most accurate, timely, and consistent experience.

Customer care and social commerce

Customer care and social commerce
  • Identify trends and offer personalized service with access to real-time, actionable data.

  • Use shared document repositories to maintain a comprehensive history of the customer, from initial contact through subsequent interactions, and make it available throughout the organization.

  • Implement promotions, discounts, coupons, and more via social sites. Enable recall or redemption through other channels.

  • Track relevant demographic detail from redeemed promotions via marketplaces and social networks for customer data mining and analytics.

Discover customer success stories

See how these companies are advancing with Microsoft Dynamics. More stories

Ashley Furniture and Microsoft Dynamics case study
Delta Air Lines and Microsoft Dynamics case study
Mattress Firm and Microsoft Dynamics case study
SSIPL and Microsoft Dynamics case study

What's next? These retail partners can help build your solutions.

With deep retail experience and solutions, our partners can help optimize your business results. Have 250+ PCs? Schedule a free consultation with an industry partner below. Fewer than 250 PCs? Find more partners here.


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Social is for Closers - download the ebook - Microsoft Dynamics | Social Intelligence Guide for Sales