Protect what's important to you

Reputation Relationships Privacy Money
Anything you post can become part of your online reputation and your online brand for the rest of your digital life. So before you post, ask yourself:

  • Could this hurt others?
  • Would I share this with my parents?
  • Could this endanger opportunities for my future?

Remember the Internet is permanent, vast and always listening. Any one of your selfies could show up at your first job interview.

Tip: Carefully select the pictures you share. A simple photo can ruin your reputation.
A group of people take a selfie in front of some lockers.

What potential online risk concerns you the most?

  • 28% Financial loss
  • 08% Loss of job due to tarnished online reputation
  • 10% Online information damaging relationships with family/friends
  • 06% Being bullied or harassed online
  • 12% Loss of personal privacy
  • 09% Poor performance of computer
  • 06% Data loss
  • 17% Finding spyware, adware, or other tracking software on my devices
  • 05% I do not have concerns about going online

What is the greatest benefit the Internet has brought to your life?

  • 40% Learning
  • 16% Socializing
  • 14% Exploring
  • 07% Conducting business
  • 14% Entertainment
  • 09% Other

Did you know?

  • 16,300 years

    Estimated time lost while repairing damage to online personal reputations in 2013

  • $4.6 billion

    Estimated amount lost worldwide due to damaged professional reputations

  • Less than 20%

    Percentage of respondents who have taken active steps to edit or remove online information that might impact their reputations

  • Only 31%

    Percentage of those surveyed who take time to protect their reputations online

  • $1.4 billion

    Estimated worldwide financial losses while repairing online damage to personal reputations in 2013

Social media cliche

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