A continuing problem with customer service today is that many view it as a job for the few (the customer service department), when in fact it is a role for all.
From an industry that’s seeing some of its most satisfying service statistics ever, as well as some of the least, making an investment in consistently satisfying service and information delivery.
Your brand may have the best products, the best pricing and the most data, but if you aren’t engaging and empowering your people, you’re still operating at a competitive loss.
In October, with 2015 lurking just around the corner, it’s frightening to think just how much customer service and the customer experience are impacting the reputation and bottom lines of brands.
There has been quite a bit of talk lately that social customer service isn’t going anywhere, and that some brands are beginning to phase out or give up on social monitoring and response, especially.
Today’s retail customer is always shopping around, but while price, quality and brand name consistently bring customers to the table, it’s increasingly the retail customer experience (in store.
As product and service availability, as well as price, begin to fade as competitive differentiators, customer service and engagement have quickly risen to take their place.
If sales, marketing and customer service were siblings, sales would typically be perceived as the outgoing one; marketing as the favorite that gets the biggest allowance, and customer service as the child.
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