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Dynamics 365

Switch to Microsoft Dynamics 365

Empower your sales, marketing, and service teams with an agentic CRM solution that allows them to focus on what matters most—deepening customer relationships.

Reach out to your Microsoft representative to learn more about eligibility and requirements.
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Why switch

Start your journey with agentic CRM

  • Help qualify leads faster, resolve customer issues efficiently, and empower teams to focus on high-value interactions using Copilot, prebuilt AI agents, custom agents, and other AI tools.
    Microsoft Dynamics 365 Sales Hub showing lead insights with suggested actions, key insights, and engagement history.
  • Connect data and workflows across sales, marketing, and service with a scalable platform natively integrated across Dynamics 365 and Microsoft 365. Built on Microsoft Azure, Dynamics 365 features enterprise-grade security, compliance, and responsible AI governance.
    Diagram of Copilot + Agents showing categories like customer experience, productivity, workflow, AI, data insights, and Azure foundation.
  • Help lower your total cost of ownership by reducing redundancy and unlocking efficiencies. Utilize the tools you already use, such as Microsoft 365 and Power BI, to get more from your existing investments.
    Microsoft 365 interface with Copilot panel showing app icons on the left and suggestion buttons like “Show my sales appointments” and “Show my pipeline.”
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Customer success

How customers innovate with Dynamics 365

Microsoft ecosystem

A connected platform for agentic CRM

Microsoft delivers a trusted, enterprise-ready platform that helps organizations unify data, extend across ecosystems, and operate securely at scale—wherever teams work.

CRM

Enhance customer relationships across sales, marketing, and service with an agentic CRM solution.
Learn more

Sales

Grow revenue by using AI and real-time insights to understand customers, personalize journeys, and close more deals.
Learn more

Service

Create more lasting customer connections at every touchpoint while improving team processes and productivity with AI.
Learn more
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Digital briefing

Deliver an intuitive, connected CRM experience with AI agents

Learn why organizations are making the switch to Dynamics 365.
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Analyst insights

Recognized by top industry analysts

  • Find out why Microsoft was named a Leader in the 2025 Gartner® Magic Quadrant™ for Sales Force Automation Platforms.1
    Learn more
  • Discover why Microsoft was named a Leader in The Forrester Wave™: Customer Relationship Management, Q1 2025.2
    Learn more
  • See why Microsoft was named a Leader in the 2024 Gartner® Magic Quadrant™ for CRM Customer Engagement Center. 
    Read the blog
Resources

Explore resources to support your CRM migration

  1.
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Blog

Agentic CRM systems: Learnings from organizations making the switch

See how a modern, agentic approach to CRM helps redefine productivity and customer engagement.
Read the blog
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Webinar

Real stories, real results—make the switch to Dynamics 365 Sales

Hear from Microsoft experts and customers on how Dynamics 365 is helping organizations modernize with AI.
Watch the webinar
Agent demo

Introducing Sales Qualification Agent (preview)

Prioritize top leads and identify the next best actions with an agent that works nonstop.
Watch now
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Agent demo

Introducing Sales Research Agent (preview)

Get an agent that provides teams with rich answers using AI-powered deep reasoning.
Watch now
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Agent demo

Service agents (preview)

Transform service with autonomous service agents to address emerging issues, uncover new knowledge, and automate manual processes.
Watch now
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Next steps

Try for free

Get hands-on experience with Dynamics 365 business applications for 30 days.
Start a free trial

Chat with Sales

Available M-F 6 AM to 3 PM PT. 
Chat now

Get answers from experts

Request additional guidance from the Dynamics 365 team.
Send request

Call a Dynamics 365 specialist

Available M-F 6 AM to 3 PM PT. 
  1. [1]
    Gartner, Magic Quadrant for Sales Force Automation Platforms, Adnan Zijadic, Guy Wood, Steve Rietberg, Wendy Butler-Mafuz, 21 July 2025.

    Gartner, Magic Quadrant for the CRM Customer Engagement Center, By Pri Rathnayake, Drew Kraus, Wynn White, 11 December 2024.

    GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

    Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
  2. [2]
    The Forrester Wave™: Customer Relationship Management Software, Q1 2025, March 24, 2025. 
     
    Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.

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