Retail

Microsoft Dynamics for Retail is a modern, unified retail solution that reduces complexity for retailers, freeing them to focus on connecting with customers and empowering their employees across all channels. It allows organizations to deliver a complete shopping experience that is personal, seamless, and differentiated.

Microsoft Dynamics for Retail

A dynamic retail solution

Microsoft Dynamics for Retail enables retailers of all sizes, all around the world, to be dynamic. It delivers a complete shopping experience, with a seamless and differentiating omni-channel solution that is more modern, more mobile, and more global. End-to-end capabilities, from modern point of sale (POS), store operations, merchandising, e-commerce, call center, marketing, and customer care, to supply chain, financials, and more, can be deployed in the way that makes the most sense for your business.

Microsoft Dynamics for Retail provides customer engagement capabilities that include store operations, channel management, order management, marketing and care, and business intelligence, along with more back office capabilities, like procurement and financials, in an end-to-end solution delivering full visibility across the entire business.

These capabilities can be implemented as a comprehensive solution or as individual business functions to complement existing technologies, allowing retailers to select the best option for them.


Marry content and commerce

Empowering retailers to engage with their customers

Microsoft announces strategic partnerships at NRF 2015

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Modern point of sale

Customers shop on their terms
Today's customers live in a connected world and are well informed when making a purchase—before they even walk into a store. In a time when customers are shopping on their terms, retailers need to find ways to better serve and provide them with amazing in-store experiences! To best engage customers, retailers must empower their employees to provide excellent customer service. This is where point of sale (POS) can become point of service—using rich clienteling capabilities in the Microsoft Dynamics modern POS solution.

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Advice for retailers

Learn about the financial benefits of customer-centricity

In the I Heart Customers e-book, we discuss how technology can help retailers drive results by fostering stronger customer engagement.

Download the e-book
Assist retail sales with tablets

Read an analyst's research report

Don't just take our word for it! See what Forrester Consulting has to say about the impact of Windows tablets for assisted sales in retail.

Download the research report

E-commerce

Engage connected customers
Customers are connected and informed and want shopping choices. They want the option of going to a physical store, browsing on a tablet at home, or shopping on-the-go using a smartphone! E-commerce and social features in Microsoft Dynamics for Retail provide today's retailers with an opportunity to engage and connect with customers through an omni-channel shopping experience. Retailers can easily connect with friends and followers and can gather purchasing intentions and preferences on Facebook, Twitter, and Pinterest.

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Omni-channel

Omni-channel is all about being connected to those channels where your customers shop. It's about providing information, along with easy and consistent shopping experiences, and encouraging customers to have a relationship with your brand. Customers move from social networks, to online stores, to in-store experiences, and they expect seamless and consistent engagement with the retailer.

Marketing

Market smarter
Easily plan, execute, and measure campaigns from start to finish. Bring your marketing vision to life—engage customers with personalized, multichannel campaigns, build pipeline, and demonstrate the impact of your marketing. Features include:

  • Content and spend management
  • Execution planning
  • Campaign nurturing and automation
  • Media buying and planning
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Learn more about Microsoft's solution for marketing

Supply chain management

To have control, you need a real-time view of your business and products. And, with that control, you can have more efficient people and processes, a better handle on costs, happier customers and, ultimately, greater profits. Features include:

  • Buying
  • Replenishment
  • Order management
  • Warehouse and transportation logistics
Chat with an expert
Learn how Microsoft Dynamics AX delivers supply chain management capabilities for retail
Solution for supply chain management

Finance

Increase insights into your financial organization, and streamline financial planning and performance management, while attending closely to cash flows, controls, costs, and risk, with one integrated solution that helps you reimagine finance to drive impact.

  • General ledger
  • Budgeting, planning, and forecasting
  • Accounts payables
  • Accounts receivables
  • Fixed assets
  • Cost accounting and financial controls
  • Cash and bank management
  • Consolidation
  • Operational reporting and analysis
Learn how Microsoft Dynamics AX delivers finance capabilities for retail