Make holiday shopping easier with AI

The holiday shopping experience has come a long way. People have shifted from battling crowds of shoppers in a busy mall to the convenience of online browsing. Today, AI-powered solutions are changing the game entirely, such as the AI-powered Copilot in Microsoft Edge. Learn how you can use Copilot to plan your holiday shopping and enjoy less last-minute stress.

Understanding AI-powered browsing

Artificial intelligence on the web is generally a system of databases that have been fed vast amounts of data and parse through it. This might include recognizing patterns, composing natural sounding text, and providing specific responses to queries. AI systems treat each interaction as a learning experience and adjust their performance based on user feedback.

AI has been integrated into web browsing through virtual assistants like Copilot. They provide a level of personalization and convenience to the user that allows them to find relevant content more easily.

AI-powered features in Microsoft Edge

Your Microsoft Edge browser is packed with features to make your online life easier. Since Copilot is built right into Microsoft Edge, you can use it to ask targeted questions, compare options, and make decisions more quickly. Simply select the Copilot logo in the upper right corner of the browser to unlock AI-powered Edge Features.

Other built-in AI features include:

• Compose. Compose is an AI text generator built into Copilot. Save time while writing as you turn your ideas into holiday letters, personalized poems, shopping lists, and more in seconds.¹
• Image Creator from Designer. Image Creator provides AI-powered images for everything from holiday social media posts to New Year’s Eve party invitations. What’s more, you can stay put on the site you’re on; Image Creator will open in its own Microsoft Edge sidebar pane.²
• Smart Find. Find the term you’re looking for in a webpage in a snap. Smart Find will also identify misspellings and synonyms.

Using AI to streamline holiday shopping online

Shopping for others can be an exhausting experience. You’re either battling the crowds in a physical store or feeling overwhelmed by the sheer number of options when shopping online. Using the AI capabilities in your Microsoft Edge browser can make navigating the holiday gift rush a little less intense.

Suggest holiday gift ideas

One of the primary issues faced by shoppers is deciding what to purchase for others. Not only can it feel like a scramble to determine the perfect gift for someone, but then you must find it at an acceptable price point. One way to make this process easier is to leverage AI to streamline and simplify the process of determining thoughtful presents.

You can direct Copilot to curate a gift list based on a person’s likes and dislikes! What’s more, your Microsoft Edge browser will analyze your browsing history and can suggest products that are likely to be suitable for a recipient. Use AI to tailor gift ideas to each recipient’s preferences for a more personal touch that goes beyond generic gift giving.

Smart price tracking for holiday sales

Microsoft Edge’s built-in shopping features might feel tailor-made for the holiday season. Your smart browser will automatically scan for coupons and discount codes to help you save money while you’re shopping and will search the web for the best price on an item. This can help you maximize savings during the holiday season, while still bringing joy to others.

If you’ve been keeping an eye on an expensive item, Microsoft Edge can review price trends for that item so you can determine when to purchase it. By addressing the dynamic nature of online pricing, this feature can help you jump on an opportunity and avoid buyer’s remorse thanks to informed purchasing. Real-time alerts for products can help shoppers capitalize on incredible holiday sales, making AI-assisted shopping an invaluable resource.

Streamlining the checkout process

While shopping online may have been intended to save time, it can end up feeling more laborious if you have to create an account, enter your personal information, and add a payment source for every store. This checkout friction led to Microsoft Edge’s development of a seamless checkout experience.

In Microsoft Edge, you can have your personal information, including payment details, entered automatically, which reduces user effort and expedites checkout. Online payments are encrypted, and credit card information is securely saved, all for a safer shopping experience.

Copilot in Edge's AI-powered features are poised to revolutionize how we approach holiday shopping. From personalized recommendations to secure transactions, the seamless integration of AI empowers users to make informed decisions and enjoy a smoother shopping journey. As we navigate the ever-evolving landscape of online shopping, we should embrace the potential of AI to redefine and enhance our holiday shopping experience.

Try AI-powered Microsoft Edge for a more convenient and enjoyable holiday shopping season.