Learn more about features included with genuine Microsoft software, including the packaging, installation CD/DVD/USB, product key labels, and the Certificate of Authenticity (COA). When you purchase software such as Windows, Office, or Windows Server on its own (not preinstalled on a PC), this is called packaged software. Typically, packaged software can be purchased from a retail store, an authorized reseller, or an online reseller. Here are some quick things you can look for when purchasing packaged software:
Retail Box Top COA prior to April 2021
1) Holographic Feature
2) Color-Shifting Feature
Retail Box COA
Effective April 2021, Microsoft released a new label for the Retail Box COA. To view the features of this new label click on the video here.
In Addition, as of May, 2020, for Southeast Asia, India and Korea Microsoft has deployed a unique authentication label on Retail product. In those countries this label can be found next to the Retail Box COA as shown in the image here:
Product key label
Windows 10 Before April 2021
Windows 10 April 2021 and After
For a video that illustrates the holographic features click here.