Mirae Asset wanted a device capable of providing full and extensive asset management services to customers as if they are in the office, rather than a simple mobile device for outdoor sales. However, the tablet PCs available in the market tend to focus primarily
on mobility and convenience, which were insufficient bases on which to provide the full services Mirae Asset wanted and, more pragmatically, need from a business point-of-view when consulting customers in the field, rather than being confined to desktop-based
interactions in the office. It was in the process of driving sales force empowerment and greater customer interaction that Mirae Asset learned about Windows 8. It soon realized that, with Windows 8, it would be able to ensure business continuity regardless
of location or device type, with a seamless tablet PC experience akin to that of a desktop.