1-page Solution Brief
Posted: 5/6/2013
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FLO Wine Startup Wine Brand Adopts Cloud-Based Productivity Tools, Improves Collaboration

“The low price of Office 365 is compelling for a small virtual business. It gives us about 95 percent of the benefits available to a Fortune 500 company at a fraction of the cost.”
—Sean Johnson, Chief Financial Officer, FLO Wine

Business Needs
FLO Wine sells wine as one of the lifestyle offerings of its renowned founder, musician and entrepreneur Marcus Johnson. In 2012, the company launched its first two offerings—a Red Blend and a Chardonnay. “Marcus has a passion for wine,” says Sean Johnson, Chief Financial Officer at FLO Wine. “The synergy of music and wine really resonates with fans.”

The virtual company wanted a cost-effective and efficient productivity solution that featured a shared calendar. “Marcus is our brand ambassador,” says Johnson. “We needed to be able to coordinate his music and wine activities with a single calendar.”

In January 2012, FLO Wine hired C3 Integrated Solutions, a member of the Microsoft Partner Network, to implement Microsoft Office 365, an online service that unites familiar Microsoft applications with the power of email, calendaring, collaboration, and communications.

FLO Wine uses Microsoft Exchange Online, a component of Office 365, to send email and share files. It uses Microsoft SharePoint Online to organize corporate information, track store sales, and create task lists, as well as host a shared calendar where it can track wine and music events around the world.

Since it implemented Office 365, FLO Wine has realized many benefits. Says Johnson, “With Office 365, I use the same interface I’ve used for years—from anywhere.”
  • Improves collaboration. With the shared calendar in Office 365, FLO Wine can maximize promotion activities by coordinating schedules with the music team.

  • Eliminates IT concerns. Without adding IT infrastructure, FLO Wine has the technology it needs to compete with larger wine companies.

  • Grows sales. By streamlining calendaring, the company has acquired more than 5,000 consumers worth tens of thousands of dollars.

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Solution Overview

Organization Size: 3 employees

Organization Profile

FLO Wine is a division of FLO Brands, a lifestyle company created by Marcus Johnson, a jazz musician who has released 15 CDs. The company produces a Chardonnay and a Red Blend, and is expanding its product line.

Software and Services
  • Microsoft Office 365
  • Exchange Online
  • SharePoint Online

Vertical Industries
  • Specialty Retail
  • Food & Beverage

United States

Business Need
Business Productivity

IT Issue
Cloud Services


C3 Integrated Solutions