PhotoDNA Cloud Service helps make it easier and less expensive for companies to implement the technology. Before this service, PhotoDNA was only available as technology that would need to be integrated into on premise solutions and required multiple external integrations as well as an in-house IT administrator and engineering team to manage and operate the technology.

PhotoDNA Cloud Service is a free service for qualified customers and developers.

Microsoft recently announced a new technique that enables PhotoDNA to detect videos in addition to still images. The PhotoDNA Cloud Service cloud is limited to images at this time, but we are exploring expanding the capability to cover video content. If you are interested, please let us know by using the Contact Us page and mention the video capability.

No. PhotoDNA Cloud Service runs on Azure and it is a great way to experience the power and scalability of Azure, but you do not need to make changes to your current platforms to use this service. PhotoDNA Cloud Service is accessed via a REST API and therefore is platform agnostic in terms of where the content is being hosted.

No. Your content remains your content. Images are instantly converted into secure hashed and cannot be reverse engineered.

PhotoDNA Cloud Service is exclusively used to identify child exploitation images. Services like Content Moderator may be better suited for other scenarios.

Illegal images should be reported to the authorities and should not be sent through this service. The intent of this service is to programmatically evaluate unknown content so that it can be handled appropriately. This service does not store customer images at any time.

We have an integration environment with a database of benign images, which you can use to simulate a 'hit' in your response handling system.

Intended users are trusted online service providers and businesses hosting user-generated content. This service is not intended for use by law enforcement at this time. Service applicants will submit an online form and subscriptions are approved on a case-by-case basis. This evaluation process is performed by a third party and involves careful consideration of organization-specific attributes and other relevant qualifications.

Since its inception, PhotoDNA technology has been widely adopted into innovative visual image and forensic tools exceptionally used by law enforcement today. These tools range from free forensic and image review tools to large scale law enforcement platforms used by entire countries on server platforms. This is great news for law enforcement as they no longer need to take raw code and hire IT staff to work the code into a tool or platform. As a result, law enforcement should ask their current tool providers if they are using PhotoDNA technology. If not, they can contact to start the PhotoDNA on-premise licensing procedures.

Approved enterprises will connect through a REST API. API keys are provided to subscribers of the PhotoDNA Cloud Service after vetting has occurred.

While PhotoDNA Cloud Service is focused exclusively on the child exploitation problem, other intelligent services such as Microsoft Cognitive Services are provided as a set of REST APIs and SDKs for cross platform development and can give you a deeper understanding of your content. Examples of specific services include image processing, facial recognition, speech and language understanding. Additionally, solution-oriented services such as Content Moderator can help with implementing scenarios with APIs and human-in-the-loop tools, for example, identifying and tagging content you do not want appearing in your product or service. Developers can apply these services to make their applications more intelligent, engaging and discoverable.

The PhotoDNA Cloud Service provides an API which we recommend all customers use to submit reports to the National Center for Missing and Exploited Children (NCMEC). Alternatively, customers may choose to report directly to NCMEC. Customers based outside the USA will need to self-determine other reporting requirements based on local law.

To help ensure that the PhotoDNA Cloud Service is used solely for the purposes of preventing the spread of child sexual abuse content and supporting related investigations, customers of the PhotoDNA Cloud Service authorize Microsoft to take steps to monitor and audit their usage of the PhotoDNA Cloud Service. Customers authorize Microsoft to provide aggregate reports to NCMEC that summarize the number of images (matched to signatures of known child pornography images) a customer uploaded on to the PhotoDNA Cloud Service. By using the PhotoDNA Cloud Service, the customer understands that such reports do not relieve them of any legal requirements that may arise during their use of the PhotoDNA Cloud Service, including, but not limited to, any legal obligation a customer has to directly file NCMEC reports. For more information, please refer to the PhotoDNA Cloud Service Terms of Use.