2021 has been an interesting year as we embrace the new hybrid world while bringing back the best practices from our old life and work style. With all these changes, the need for products and services to adapt to our new norm has become more important than ever.
Today’s consumers want the flexibility to buy and fulfill where, when, and how they choose. As retailers have expanded on purchasing options for customers—like buy online pick up in-store—they have quickly gone from value adds or differentiators, to baseline customer expectations.
In today’s digital landscape, sellers face new changes at a rapid pace, making it more important than ever to be equipped with the right information when connecting with customers.
Most companies use sales pipeline data to gauge a very generalized picture of future sales. But imagine if your company’s data was accurate enough to predict next month’s revenue within a few cents?
Customers are looking for connected business applications to increase productivity and agility. With digital selling, it’s imperative to have a landscape of work tools that orchestrate seamlessly across a seller’s workflow. For the best outcome, solutions must offer automated and integrated workflows, enhanced with prescriptive, yet configurable intelligence.
It comes as no surprise that today’s world is driving a seismic shift in B2B sales. Customers are rapidly adopting digital buying behavior, and sellers are feeling the pressure to reinvent themselves.
Think about the time spent between the moment you open an email or chat, find, and reply with the requested information, and then get back into the flow of your work. Add up those minutes-long interruptions, and you begin to realize why we often can’t finish everything on our to-do lists.
It’s no secret that fully embracing digital sales experiences is increasingly necessary to stay in the sales game. By 2025, this shift will be business as usual. What does this mean for sales organizations?
Truly engaged, always connected At this year’s NRF, many retailers are taking the time to reflect on the learnings from 2020 and the road ahead for 2021.
This year, I’ve shared inspiring stories of organizations responding to adversity by building digital resilience into the fabric of their operations and cultures. A common thread between these organizations is the agility to be better prepared for change, as well as the ability to stay focused on putting customers first.
In today’s modern sales environment a trend is surfacing among B2B sellers and buyers: the desire for more authentic, personalized relationships. But despite the desire for personalized relationships, purchasing involves more people than ever, and successful sales require sellers to navigate an increasingly large group of stakeholders.
When building a marketing technology (MarTech) stack, both the best-in-breed and single vendor approaches have their benefits and drawbacks. Today’s business realities has marketing operations teams and business leaders re-examining the best way to get necessary tasks accomplished: “one-for-each” or “one-for-all”.