With a growing alignment between customer service and brand loyalty, companies recognize the growing complexity and consequence of the service relationship. Those looking to bridge the divide have sought new tools and technologies to help evolve service delivery for both the customer and the employee.
Service leaders face continual challenges in evolving the service organization to meet customer expectations, putting their brand value and customer loyalty at risk—as a recent study shows, 96 percent of customers will leave a business after a bad customer experience.
