Moving From Real Time to Right Time: How Marketing History Led to Mass Personalization at Scale
Picture yourself on a summer road trip. After a few hours, a notification pops up on the heads-up display indicating that you’re low on gas.
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Stop Lying to Customers: Using Data to Deliver Better Experiences
Your brand is more than a set of products or services; it’s a specific promise to your customers. -
Learn How to Navigate the New Frontier of Marketing on the Latest Modern Workplace
Today’s landscape of digital and social tools, sophisticated analytics, and internet-savvy consumers has resulted in a new frontier for marketers. -
7 Steps to Turn Your Marketing from a Goat Rodeo into a Well-Oiled Machine
When your customers come into contact with your brand, what is the experience like? Does your website look like your banner ads? Do your YouTube videos match your mobile experiences? They need to, according. -
The game of marketing has changed. Are you playing by the new rules?
Today’s landscape of digital and social tools, sophisticated analytics, and Internet-savvy consumers has resulted in a new frontier for marketers. -
Marketing is about the Engagement, Not the Channel
It’s time to give multichannel marketing a look. -
Start Earning Customer Trust by Marketing like a Person, not a Robot
How do you know what movies to watch? Reviews in your local paper? Rotten Tomatoes rankings? Suggestions from your friends? Data suggests you seek the opinions of people who share similar tastes—so. -
The Changing Face of Retail
As many of us may have experienced, retail is changing. -
Five Surefire Customer Service Solutions to Bring You Cheer
April flowers are here and it is time to celebrate! Even if there is still snow on the ground in your neck of the woods, the idea that summer is near is a reason to celebrate. -
Convergence 2015: Empowering Business Transformation
As Convergence 2015 draws to a close, technology and business stand together on the precipice of a promising new era. -
6 keys to marketing transformation from Convergence 2015
If the first portion of Day 1 of Convergence was about technology empowering people, CMO Chris Capossela’s general session focused more on people empowering people in the context of marketing transformation. -
Data science for non-technical pros at Convergence 2015 US
James Philips, Microsoft Corporate VP, continued the momentum from this morning’s keynote at Convergence 2015 US, with a discussion and demo around big data and business transformation.
