Zachary Cook articles

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Zachary Cook
Principal PM Lead
3 min read

Why focus on subscription churn? 

In subscription-based services, repeatable income is core to preserving business continuity and growing your revenue base to build the best service possible. Retaining customers is key to your success. On average, Recurly Research has identified 5.6% of customers churn from subscription businesses. You can retain many of these customers when you apply your retention strategies.