Every day, inboxes are packed with more than one billion emails. For small businesses, the challenge to set yourself apart and establish what your business represents in a single email can feel daunting, but it’s easier than you think.
Follow these five simple—yet highly effective—strategies to convert the customer, close the sale, build your brand and continue to build your small business through effective use of business email.
1. Create a custom email address for your business—Show you mean business, and get taken seriously with a properly formatted email address. If you use your personal email, you’re not communicating all the potential your business has to offer. Instead, format your email as yourname@yourcompany.com.
2. Use the To, CC, and BCC lines strategically—Eliminate the risk of unnecessary replies or over-filling inboxes. Ask yourself a few questions to determine if a BCC or CC line is the right choice. Do the contacts know each other (or need to)? Does every recipient need to read every response? Respect recipients’ privacy by placing contacts in the BCC line and add people in the BCC field to eliminate the opportunity for “reply all” blunders.
While you’re at it, consider waiting to fill all To, CC, and BCC lines once you’ve drafted and proofread your email. This eliminates the risk of an email “misfire” and gives you a chance to think about what you’ve written before pressing send.
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