Ever since Microsoft Founder Bill Gates popularized the phrase “Content is King” in 1996, the need for digital content marketing has exploded.
Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”Bill Gates
Today, Gates’ prediction has rung true. While original content has become big business for YouTubers and social media influencers, it has also opened the door for many companies to amplify their brand, generate more leads, be more versatile, and convert prospects.
Now is an excellent time to review your content. What story does your content tell customers and potential customers? Do you know how to tell your story? Can you create a story for your business?
Daniel Cohen from RedShiftWriters.com put together four benefits to hiring a professional writer to enhance your content as soon as possible. When we are all back to work, your story will be ready to hit the ground running with your business.
According to Internet Live Stats, more than 75,000 searches are being typed into Google this very second. With 67% of clicks going to the first five search results, your business must rank well in Google searches. According to Google themselves, high-quality content ranks better. The best way to amplify your message in the place where most people look for answers and products is by having a well-written, information-rich website.
Every business needs a pipeline full of prospective customers. Compelling content generates leads by drawing the attention of prospects in search results, in their inbox, in the news, on social media, and via word of mouth. This isn’t just theory; it’s science. According to Demand Metric, content marketing costs 62% less than traditional marketing and generates about three times as many leads.
Businesses that use a variety of marketing channels not only reach more potential customers but also have a higher chance of adapting if a channel stops working. For instance, when Google, Facebook, or other conventional lead networks change their algorithms, a good content writer can write content and repurpose it for an omnichannel strategy so that no matter what happens, you can still maintain a connection to your market. That content includes but is not limited to your website, your social media, your blog, and other content-rich sites and platforms.
While bringing in new leads is essential, it is equally important to turn those leads into sales. A professional content writer who keeps up with content marketing strategies can capitalize on the latest trends to boost your conversion rates. According to WordStream, “the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.” A professional content writer can help you get into that coveted top 10%.
Content is more important than ever, but don’t let it scare you. There are professionals to help create content for your company that will not only tell a compelling story but also helps your business outperform the competition and deliver a return on your professional content investment.
Take advantage of this break in business to get this done now.