Main Character Energy: 2025 trend recap

2026 Year in Review
At MAI, we just dropped our plan to build human-centered superintelligence. We haven’t solved nuclear fusion or revolutionized medical treatment yet, but Copilot’s mission this year was to make YOU the main character. How’d we do? 👉👈  Stats curated by Sophia Chen (MAI technical staff): To dive deeper into how people use Copilot across time, check out our MAI blog post and paper.

At MAI, we just dropped our plan to build human-centered superintelligence. We haven’t solved nuclear fusion or revolutionized medical treatment yet, but Copilot’s mission this year was to make YOU the main character. How’d we do? 👉👈 

Stats curated by Sophia Chen (MAI technical staff): To dive deeper into how people use Copilot across time, check out our MAI blog post and paper

  • The WNBA had a major glow-up this year, and you were here for it from tip-off to final🏀 
WNBA
  • You agonized about Jeremiah 4x more than Conrad (and 1200x more than Cam Cameron 😬) 
Obsessions
  • You were 9x more concerned for the 100 men than the one gorilla 🦍 
  • You locked in this year: Coded more during the week and gamed a ton on weekends 👾 (Our MAI blog post and paper dives deeper into how Copilot fits into people’s daily rhythms) 
BehaviorPatterns
Analysis by Bea Costa Gomes (MAI Futures team)
  • You decided rizz was cringier than aura farming 😔 
  • You asked about hunting demons 22x more than SODA POP🥤 
  • Cherish your core memories—they only happen 5% of the time compared to brain rot 🫠 
Core Memory
  • When it came to school, entrepreneurship, and personal finance, you locked in 20x more often than being cooked 🥹 
  • You made a basketball icon your sunshine 11x more than LeEvil 😈 
LeEvil
  • At MAI we “reject binaries of boom and doom,” but for what it’s worth you liked boomers 54x more than doomers 🍅 
  • You questioned Ophelia’s fate (and Hamlet’s) the most in October 🌄 🌊 ☁️ 
Ophelia
  • And lastly, you discussed main character energy 7x more than NPCs 🫶 

Here’s to a beautifully chaotic 2026—from all of us at the Copilot team!