What defenders need to know
Cybercriminals love a good opportunity to take advantage of people, and when it comes to the holiday season, it’s easier when they are distracted. Between shopping, family time, those nasty head colds spreading around, and connecting with loved ones over the internet, it’s easy pickings for threat actors.
Unfortunately, that spike in legitimate activity creates cover for threat actors. Microsoft’s Threat Intelligence data shows attackers time campaigns to coincide with periods when people are distracted, rushed, and more trusting of emails from retailers or delivery services.
These seasonal patterns show up consistently in Microsoft’s telemetry and in the 2025 Microsoft Digital Defense Report (MDDR), which highlights how AI-enabled social engineering and impersonation attacks increase in both volume and success rate during high-transaction periods.
Here’s what defenders and everyday users should keep an eye on as the holidays approach.
Unfortunately, that spike in legitimate activity creates cover for threat actors. Microsoft’s Threat Intelligence data shows attackers time campaigns to coincide with periods when people are distracted, rushed, and more trusting of emails from retailers or delivery services.
These seasonal patterns show up consistently in Microsoft’s telemetry and in the 2025 Microsoft Digital Defense Report (MDDR), which highlights how AI-enabled social engineering and impersonation attacks increase in both volume and success rate during high-transaction periods.
Here’s what defenders and everyday users should keep an eye on as the holidays approach.
Follow Microsoft Security