When building a marketing technology (MarTech) stack, both the best-in-breed and single vendor approaches have their benefits and drawbacks. Today’s business realities has marketing operations teams and business leaders re-examining the best way to get necessary tasks accomplished: “one-for-each” or “one-for-all”.
What a world we are living in today. There is a lot that is different—how we live, how we work, and how we interact. It has never been more important in business to be able to reach out to customers in a personal and relevant way.
The past six months have highlighted how difficult it is to stake out ground when the landscape is constantly changing. The world has changed, and that, in some way, is a part of most conversations.
Nonprofits (or not-for-profits) exist in a highly competitive world. According to a report from Giving USA, the sector is large and with one crucial exception, growing: Donations. American organizations and individuals provided record-breaking levels of support in 2017. Strong support continued in 2018, with total giving from individuals, foundations, and corporations exceeding $427 billion.
Digital transformation is essential to thriving and growing – and in some cases, surviving – in nearly every industry in every corner of the world. Making that transformation with minimal internal disruption and positive outcomes is the central goal of many organizations.
In an era of increasingly sophisticated digital tactics, one question that is often raised is, “Are events still relevant?” Clearly the answer is yes for many companies. According to research by SiriusDecisions, B2B companies with revenues ranging from $100M to $1B devote between 30-40 percent of their marketing program budgets to in-person events.
Account-based marketing (ABM) can increase engagement, deal sizes, and conversions if it’s deployed for the right accounts at the right time. The challenge many organizations face is knowing how to customize an approach with the mix of ABM and broad-based demand strategies and tactics.
Nearly 3 out of 4 people who engage with branded event marketing experiences are more likely to buy the products being promoted, according to the Event Marketing Institute. That’s great news for marketers focusing on experiential marketing campaigns.
Our webinar series provides a wealth of insights from Microsoft experts, market researchers, and industry luminaries with one goal in mind: to help you optimize your business and accelerate digital transformation initiatives. The latest additions are essential viewing for professionals across sales, marketing, customer service, and finance.
While you’re reading this, there are millions of people talking about brands and offering their opinions about your services or products online. Unfortunately, many businesses have opted to pretend that these conversations aren’t happening and guilty of burying their heads in the sand.
Today, we published the April ’19 release notes, a compilation of hundreds of new features for Dynamics 365 and Power Platform that will be released between April and September 2019. The new features and enhancements in this release demonstrate our continued investment in capabilities to power digital transformation, from AI-infused intelligence to breakthrough customer experiences.