Skip to main content
Dynamics 365

Shruti Shukla articles

a woman posing for the camera
Shruti Shukla
Group Product Marketing Manager, Business Apps and Global Industries
4 min read

The most important customer experience metrics (that you’re not tracking yet) 

Marketing professionals go to great lengths to understand customers. Detailed personas are written to identify the motivations, interests, and buying patterns of prospects and customers. But all too often, these personas—and their resulting customer journeys—are informed by data points important to the organization, not the customer.

Unify ecosystem-wide data with a flexible customer data platform 

In today’s digital economy, delivering an exceptional customer experience across every touchpoint has quickly become a competitive differentiator. Most organizations realize if they hope to remain successful they must effectively leverage the vast amounts of data available to them in order to support the personalized engagement that customers expect.