2 min read

Microsoft Named a Leader in the 2023 IDC MarketScape for Worldwide General Purpose Conversational AI Software


We are excited to share that Microsoft is a Leader in the IDC MarketScape: Worldwide General Purpose Conversational AI Software 2023 Vendor Assessment. With Microsoft Copilot Studio, Microsoft brings together a set of powerful conversational capabilities, including generative AI, plugins, and custom GPTs, enabling organizations to both customize Copilot for Microsoft 365 and build standalone copilots. The IDC MarketScape report highlighted Copilot Studio’s generative AI capabilities and noted that “Customers praised Microsoft’s overall engineering expertise and its industry and use case expertise in conversational AI, particularly the accuracy of its speech-to-text offerings.”


IDC MarketScape WorldWide General Purpose Conversational Graphic showing Microsoft positioned as a Leader.


SOURCE: “IDC MarketScape: Worldwide General Purpose Conversational AI Software 2023 Vendor Assessment”, by Hayley Sutherland, Andrew Gens, and David Schubmehl; November 2023, IDC #US49988023.


Since its launch in November, Copilot Studio has introduced an enhanced conversational AI solution that includes the evolution of Power Virtual Agents, a new prompt and plugin designer, and several new generative AI capabilities, all integrated into a single SaaS experience.

Copilot Studio empowers IT teams to tailor copilots to the unique needs of their organizations, enabling the intuitive creation of generative AI experiences, manual topics, plugins, and custom GPTs, while offering flexibility and visibility throughout the process. Users can build, deploy, analyze, and manage Copilots all from within the same web experience. And users can even integrate Copilot Studio with Azure AI Studio, Azure Cognitive Services, Azure Bot Service, and other Microsoft conversational AI technologies.

Copilot Studio is already being used across entire organizations to enhance employee experiences with dedicated intelligent employee and HR copilots; to boost productivity with customized marketing and sales readiness copilots and to provide customer service at scale with customer facing copilots across websites and social media.

Thank you for the engagement and feedback from the community, customers, and partners. Your fresh ideas and feedback made Copilot Studio the transformational product it is today. We could not have done this without you.

We can’t wait to see what you create next!

Read the IDC MarketScape excerpt here
Copilot Studio resources to learn more:

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of suppliers in a given market.  The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor’s name.