This post was authored by Christian Wade, Senior Program Manager, Microsoft Microsoft SQL Server Analysis Services (SSAS) enables IT professionals to build semantic models over large, integrated managed datasets for end-user consumption. SSAS runs on Windows and is part of the larger suite of SQL Server’s BI offerings.
With the growth of the consumer goods industry, sales and marketing campaigns have created large and complex databases that are hard to sift through without the right tools. As retailers approach the busy holiday shopping season, they need to have insights into the effectiveness of their campaigns.
Last week at the Gartner Business Intelligence Summit in Los Angeles we heard from customers such as Revlon, Menlo Worldwide Logistics, LA Fitness and Great Western Bank talking about the benefits of using Microsoft Business Intelligence (BI) solutions to solve a variety of business issues.
