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2 min read

Now Customers Can Actually Locate Your Resources with URL Rewriter 2.0 RTW

Today, Microsoft announced the final release of IIS URL Rewriter 2.0 RTW.

 Now the first reason might be obvious why you would want to rewrite a URL – when you are at a cocktail party with loud music and tasty appetizers and a potential customer asks you where they can get more info on your snazzy new idea. And you proudly blurt out next to their ear over the roar of the bass, “Just go to h-t-t-p colon slash slash w-w-w dot my new idea dot com slash items dot a-s-p-x question mark cat ID equals new”.  The now not-so-potential customer stares back at you with a puzzled look. The waitress overhearing the conversation shakes her head and mutters “You shoulda used URL Rewriter.”

So, what exactly does URL Rewriter do besides rewrite URLs? URL Rewriter makes Web addresses simple for customers to remember and search engines to find. URL Rewriter will help you implement simple and consistent Web addresses, generate customer and search engine friendly results, and leverage seamless integration with existing IIS features.

There are now several new scenarios available to the Microsoft Web Platform with version 2.0 of URL Rewriter. My personal favorite is the ability to easily replace Web application URLs to produce user and search engine friendly results. URL Rewriter permits Web administrators to easily replace the URLs generated by a Web application in the response HTML with a more user friendly and search engine friendly equivalent. Links can be modified in the HTML markup generated by a Web application behind a reverse proxy. URL Rewriter makes things easier for outbound response content and headers rewriting with outbound rewrite rules that work with HTTP request and response headers and with IIS server variables.

And now, URL Rewriter 2.0 even allows Web administrators to easily build powerful rules using rewrite providers written in .NET. All of this will help you define powerful rules to transform complex URLs into simple and consistent Web addresses. Not to mention the seamless integration with existing IIS features that improves management, performance, and troubleshooting.

Did I mention it’s free? And it’s available to download and install today with the Microsoft Web Platform Installer, your one-stop shop to get everything for the Microsoft Web Platform – including URL Rewriter 2.0 RTW. From IIS Extensions to the Windows Web App Gallery, there is sure to be something useful for your Web site endeavors.