Enreach cuts down time-to-market with Microsoft Teams Operator Connect Accelerator

Enreach is a converged contact solutions provider that offers both software as an ISV and telecom services as a fixed-mobile operator, with over 1,200 employees working in 27 offices across Europe. Together with partners, Enreach provides open and flexible unified communications (UC) to businesses looking to scale with modern communications. Enreach provides all embedded UC and CCaaS solutions, as well as Microsoft Dynamics integration and Conversational AI and chat capabilities, to customers and partners through Microsoft Teams using Microsoft Operator Connect and Direct Routing. Enreach can also offer FMC capabilities via Microsoft Teams, along with Microsoft Teams Rooms services. 

Enreach has more than 2.5 million users enjoying benefits such as fuss-free digital solutions that blend communications, productivity, and connectivity, and integrate value-adding technologies like Conversational AI as well as third-party apps. Enreach’s innovative solutions remove physical and digital barriers, empowering users to optimize their work-life flow with digital workplaces that help them focus on daily tasks and take control over if, how and when they can be contacted.

A one-stop shop for unified communications

Enreach was already working with Microsoft Teams as part of its offering but decided to bring its services to the next level. “We wanted to create a scalable solution that could easily adapt to our client’s needs, one that could also be deployed quickly and easily,” says Martin Classen, Chief Product Officer at Enreach. 

The company began delivering Microsoft Direct Routing through its partner AudioCodes, which sped up processes and made sure that operations were as efficient as possible. “We sought a solution that could quickly onboard us to Microsoft Teams Operator Connect while freeing up internal resources for other tasks. AudioCodes offered us the possibility of doing just that with its Operator Connect Accelerator platform. It enabled a seamless migration to Microsoft Teams voice,” explains Classen. From this, a close partnership was born between Enreach and AudioCodes.

Enreach adopted AudioCodes Live Cloud, which includes both Direct Routing and Operator Connect capabilities. The solution became a one-stop shop for all the services Enreach needed to become a Microsoft Operator Connect partner—Operator Connect API integration, operator verification, multi-tenant onboarding portal, end-user management portal, analytics and 24/7 support via AudioCodes’ network operation center (NOC). 

Enjoying newly gained benefits

The Operator Connect Accelerator program was completed in only two months, and enabled Enreach to offer its clients a fast, cost-efficient solution to add fixed telephony to Microsoft Teams. “We believe that the Enreach converged contact solutions are a perfect fit with the Microsoft productivity portfolio, boosting our customers’ Microsoft Teams experience with the help of AudioCodes Live Cloud,” shares Classen.

With AudioCodes Live Cloud, onboarding new customers became almost instantaneous for Enreach. With a function that enables users to attach webhook notifications to leads, any future integrations with Microsoft Power Automate and CRM solutions are made simpler. Microsoft Teams integration also helps streamline lead management, enabling users to update information on prospects straight from the Teams Admin Portal.

Making the most of change

With AudioCodes, Enreach gained a cost-efficient infrastructure that enabled the company to relocate resources, making its offering even more reliable and efficient for its clients. “We are delighted that Enreach chose AudioCodes Live Cloud to offer their customers a wider range of options for connecting to the Microsoft Teams Phone System,” says Lior Aldema, Chief Business Officer at AudioCodes. “By enabling fast onboarding to Operator Connect, coupled with extended powerful user management tools, Live Cloud maximizes the service provider’s value in a competitive market.”

The move enabled Enreach to expand its footprint in Europe, adding Microsoft Teams functionality to its full suite of unified communications, contact center and mobile solutions. In addition, AudioCodes’ Operator Connect Accelerator platform has significantly sped up the onboarding process. The pay-per-user per-month service model has also simplified customer management, shortening time-to-market.

With this new infrastructure, Enreach can generate new income streams from new clients and segments by offering seamless connectivity and hassle-free integration of the Enreach Voice services and Conversational AI capabilities with Teams. In the future, the company wants to expand the use of its Microsoft-based solutions and support its clients’ business success even more. 

“We aim to enable meaningful human contact and break down physical and digital barriers with stronger offers in contact solutions. Being part of Microsoft Operator Connect is a step towards achieving this goal. It also fits in with our mission to enhance the Microsoft Teams user experience and help customers make the most of the technology they use,” concludes Reineke Beijdorff, Chief Marketing Officer at Enreach.