Transparency
Contributing to collective market intelligence by sharing our lessons learned and project insights with the industry.
Integrity and practicality
Supporting solutions that meet a high standard of verification while maintaining practicality for corporate procurement.
Durability and consistency
Sourcing projects that keep carbon out of the atmosphere, monitor for reversals, and provide recourse in case of failure.
Market transformation
Signaling demand for carbon removal by supporting innovative removal solutions.

Request for proposals
We launched a carbon dioxide removal request for proposals (RFP) in July 2020 and will leverage our learnings to further evolve our purchasing approach. For more information, view all RFP submissions and read the whitepaper about our lessons learned.
Net negativity
Demonstrating evidence of removing net atmospheric carbon dioxide on a lifecycle basis.
Scientific verification
Independently reviewed by our third-party scientific advisors and/or verified by standards.
Social and environmental benefits
Avoiding and minimizing environmental and social harm while supporting social equity and sustainability.