![A group of salespeople in a meeting](https://www.microsoft.com/en-us/dynamics-365/blog/wp-content/uploads/2025/01/1.17-FI-300x169.webp)
Content type: Thought leadership
![A group of salespeople in a meeting](https://www.microsoft.com/en-us/dynamics-365/blog/wp-content/uploads/2025/01/1.17-FI-300x169.webp)
![two coworkers at a computer](https://www.microsoft.com/en-us/dynamics-365/blog/wp-content/uploads/2024/12/11.22-Featured-Image-300x169.webp)
Pipeline optimization: How to prioritize and close more deals
Real-time insights are crucial, but they’re not always easy to come by. That’s where AI-driven predictive analytics can help.![Customer service representative wearing a headset, assists a customer. The Dynamics 365 Sales icon is overlaid on the left side of the image.](https://www.microsoft.com/en-us/dynamics-365/blog/wp-content/uploads/2024/09/D365_371508_Blog_240920-300x169.webp)
How generative AI in customer relationship management emphasizes human skills to drive sales
Successful sales is and always will be about human interactions, and the building of familiarity, comfort, and trust. But getting to those moments—all the searching and compiling and preparation—can take a lot of drudgery.![Author headshot next to series name "All in on AI"](https://www.microsoft.com/en-us/dynamics-365/blog/wp-content/uploads/2024/09/9.3-cloud-FI-300x169.webp)
All in on AI: Exploring Microsoft’s AI journey through customer service
Our customer service teams are using AI solutions like Microsoft Copilot to ensure our customer service employees are empowered to focus on the most meaningful parts of their jobs.![Businesswoman sitting at a table in an office, typing on her laptop with focus. The image is overlaid with the Dynamics 365 icon on the left.](https://www.microsoft.com/en-us/dynamics-365/blog/wp-content/uploads/2024/08/D365_363349_Blog_240821-300x169.webp)
Transforming ERP, and the speed of business, with generative AI
Enterprise resource planning (ERP) platforms were designed to help integrate the fragmented processes that comprise the operation of a large enterprise. But the way we do business keeps fundamentally changing. New business models disrupt the way companies sell products and services, blurring industry lines and transforming customer experiences.![Abstract of a group of empolyees](https://www.microsoft.com/en-us/dynamics-365/blog/wp-content/uploads/2024/08/364767-featured-image-300x169.webp)
Elevating experiences with AI, from productivity to personalization
In this blog post, we’re going to focus on the third item: elevating customer and employee experiences by showing how AI-enabled CRM platforms help increase productivity and provide unprecedented levels of personalized service across three key business functions: marketing, sales, and customer service.![Side profile of a person typing on a laptop while looking at a large monitor screen behind it. The image is overlaid with the Business Applications icon on the left.](https://www.microsoft.com/en-us/dynamics-365/blog/wp-content/uploads/2024/08/D365_365258_Blog_240822-300x169.webp)
Experience the new generation of financial analytics and reporting in Microsoft Dynamics 365 Business Central
Amid the growing demand on CFOs to catalyze growth, maintaining a holistic view of business performance has never been more crucial.![abstract image](https://www.microsoft.com/en-us/dynamics-365/blog/wp-content/uploads/2024/08/featured-image-8.13-300x169.webp)
Generative AI in ERP means more accurate planning across the organization
EAs businesses have become more complex and computing more ubiquitous, ERP platforms have grown into aggregated tech stacks or suites with vertical extensions that track data from supply chain, logistics, asset management, HR, finance, and virtually every aspect of the business.![Volvo Penta technician asks Microsoft Copilot in Dynamics 365 Guides to show her the details of a marine engine.](https://www.microsoft.com/en-us/dynamics-365/blog/wp-content/uploads/2024/04/Copilot-in-Guides-feature-1024x583-1-300x171.jpg)
Early adopters of Microsoft Copilot in Dynamics 365 Guides recognize the potential for productivity gains
The integration of Microsoft Copilot into Dynamic 365 Guides brings generative AI to this mixed reality solution. Copilot for Dynamics 365 Guides transforms frontline operations, putting AI in the flow of work, giving skilled and knowledge workers access to relevant information where and when they need it.![Two people talking, looking at a tablet. The image incorporates the Dynamics 365 Customer Insights icon.](https://www.microsoft.com/en-us/dynamics-365/blog/wp-content/uploads/2024/04/MSFT_Dynamics365_MAR14_325648_Blog_BlogHeader_240415_V3_1260-300x169.webp)
Revolutionizing marketing workflows with Copilot in Dynamics 365 Customer Insights
In the ever-evolving landscape of generative AI, a copilot isn’t just a companion that makes tasks that you’re already doing at work easier, but it’s quickly becoming a transformative force reshaping the very core of how things are done.![abstract image of two people looking at a computer](https://www.microsoft.com/en-us/dynamics-365/blog/wp-content/uploads/2024/03/MSFT_D365_FEB28_314928_Blog_Blogheader_240226_V01-featured-image--300x169.webp)
AI in CRM and ERP systems: 2024 trends, innovations, and best practices
The time has come to think about AI as something much more than a technological tool. It’s a strategic imperative for 2024 and beyond. In this new year, adopting CRM AI for marketing, sales, and service and ERP AI for finance, supply chain, and operations is crucial to competing and getting ahead.![Two retail workers using a computer to help take inventory, accompanied by the Business Central icon](https://www.microsoft.com/en-us/dynamics-365/blog/wp-content/uploads/2024/02/MSFT_D365_FEB07_315819_Blog_Blogheader_240207_V02-Featured-image-300x169.webp)