Empowering organizations everywhere to gain insight from all their data sources and deliver personalized customer engagement There is a fundamental change occurring across industries and organizations: Data now comes from everywhere and everything.
For the hospitality industry, founded upon the very premise of providing welcoming and delightful experiences to guests and patrons, the need to continue evolving to meet today’s changing customer demands is vital.
The CDP Institute’s latest research indicates that 34 percent of B2B companies plan to start deploying a customer data platform (CDP) in the next year, compared with just 19 percent of B2C companies.
Technology is fueling seismic changes in customer expectations.
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