Shelley Bransten, Author at The Microsoft Cloud Blog

Shelley Bransten posts

Corporate Vice President, Worldwide Industry Solutions, Microsoft

Shelley Bransten works as Corporate Vice President, Worldwide Industry Solutions at Microsoft – a global, cross-industry role focused on helping customers to accelerate their AI transformations and reimagine their businesses with Microsoft. Shelley sits on the board of the National Retail Federation (NRF) and Retail Industry Leaders Association (RILA). She’s mom to 2 teenage boys, enjoys vinyasa power yoga, hiking and is a longtime resident of San Francisco.

Thought leadership June 11 4 min read

The CMO on the frontier: From AI experimentation to AI at work

Marketing is at an inflection point. Across industries, CMOs are no longer asking whether AI will transform marketing but how fast they can move from experimentation to impact, and how to re‑architect work so AI shows up where decisions are actually made.
Customer stories September 9, 2025 3 min read

Ask Ralph: Where style meets AI—a new era of conversational commerce

Meet Ask Ralph, a new AI-powered styling companion that not only helps with product discovery but also inspires consumers with Ralph Lauren’s unique and iconic take on style.
Events January 9, 2025 9 min read

Retail Ready: Agentic AI built for the future of retail—ready now

Microsoft is proud to demonstrate how our data and AI solutions are helping lead the shift and maximize the success of retail AI investments at NRF 2025.
News January 11, 2024 7 min read

Microsoft introduces new capabilities that help retailers bring AI to the shopper journey and enhance store associate experiences

Through new Microsoft Copilot capabilities in Microsoft products, copilot templates for building applications, and retail data solutions in Microsoft Fabric, Microsoft makes AI implementation more accessible to retailers of all sizes.
Events December 11, 2023 4 min read

Join Microsoft at NRF 2024 and power your AI transformation

Join Microsoft at NRF 2024 to experience the next generation of AI and gain insights on how it’s already transforming retail—and learn about strategies you can use to embrace this wave of innovation.
News August 9, 2023 5 min read

How next-generation AI and digital tools transform the retail frontline

To thrive in this shifting landscape, we need our frontline workers more than ever.
Events January 10, 2023 4 min read

Resilient Retail

Welcome to 2023—a new year packed with opportunities (and challenges) for all of us in the retail industry.
News January 12, 2022 6 min read

Microsoft Cloud for Retail is now generally available

If the past two years have taught us anything, it’s that it will take all of us working together to ensure the future of retail is meeting today’s consumer needs.
Events June 10, 2021 6 min read

Explore the new wave of cloud innovation at NRF Retail Converge

It is hard to believe summer is already here and I’m preparing for my BIG Ideas session at the upcoming virtual NRF Retail Converge event.
News February 24, 2021 6 min read

Announcing Microsoft Cloud for Retail: Built for what’s next

2020 was the year in which we experienced disruptive change at a pace and a scale that we could never have imagined.

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