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AI for business leaders

Real AI value, real business impact

Access extensive guidance and resources for informing a successful AI adoption and implementation journey.

Discover how business leaders are driving impact with AI

In this study from IDC sponsored by Microsoft, learn how business leaders are using generative AI to achieve significant returns on investment across different functions and industries.[1]

Explore resources for understanding AI

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Get the 2025 AI Decision Brief: Insights from Microsoft and AI Leaders

Read expert perspectives to gain a deeper understanding of how to navigate the AI platform shift.

Develop a plan for AI success

Learn to develop an AI strategy roadmap to achieve your business goals.

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Use our interactive assessment to find out how ready your business is to drive impact.

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Accelerate your company’s journey and learn how to get started with the pillars of AI success.

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Learn how AI unleashes creativity, unlocks productivity, and up-levels skills at work.

How AI agents transform work 

Learn what AI agents are and how they’re changing the way we work.

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Discover solutions that infuse AI across your business to increase value and manage costs.
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Discover real-world use cases and customer success stories.
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Explore Microsoft’s AI journey

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Frequently asked questions

  • Generative AI can drive significant value for businesses by enhancing productivity, fostering innovation, and improving customer experiences. For example, Microsoft's Microsoft 365 Copilot can help automate routine tasks, allowing employees to focus on more strategic activities. Additionally, generative AI can be used to create personalized customer interactions, optimize operations, and generate new revenue streams.
  • Agents programs that use AI to automate and complete business tasks while working alongside or on behalf of a person, team, or organization. They can range from simple chatbots completing tasks like responding to customer inquiries to more advanced, fully autonomous agents, able to complete tasks like managing financial portfolios. Agents can help your business in several ways:
    • Automating Tasks. Agents can handle repetitive tasks, freeing up your team to focus on more strategic activities. 
    • Enhancing Customer Service: AI agents, such as chatbots, can engage with customers 24/7, answering frequently asked questions and resolving issues quickly.
    • Improving Efficiency: By automating business processes, agents can streamline operations and reduce costs.
    • Providing Insights: Agents can analyze data to uncover patterns and insights that inform strategic decisions.
    • Personalizing Experiences: Agents can create tailored content and recommendations for customers, improving their experience and loyalty.
  • AI has several capabilities that can help automate processes. Here are a few examples:
    • Microsoft Power Automate helps streamline repetitive tasks and workflows, from generating simple push notifications to more complex business processes.
    • AI in Microsoft Excel can automate data entry, analysis, and the creation of reports and dashboards.
    • Microsoft 365 Copilot for Service empowers service representatives by accelerating onboarding and case resolution, improving efficiency, and automating tasks using a role-based agent docked in the tools service representatives use every day.
    • Teams can build, deploy, and manage machine learning models to automate predictive analytics and gain insights from large data sets using Azure AI. They can also use AI to create automated data visualizations and reports in Power BI.

    There are also several industry-specific AI tools available. For example, in healthcare, tools can automate patient scheduling, billing, and assist in diagnosing diseases through image recognition.
  • For organizations ready to begin their AI transformation, Microsoft offers demos, insights, use cases, and more to help ensure a successful Copilot rollout. To get started, visit Meet Copilot.

    Also available is the Microsoft 365 Copilot adoption playbook; a step-by-step guide for business leaders providing actionable steps to become an AI-powered organization.
  • Microsoft offers a variety of AI solutions that can be implemented based on your goals. Here are some ways to integrate AI into your existing systems:
     
    • Developers can start building their AI apps in Copilot Studio, a software as a service (SaaS) environment that enables quick prototyping, development, and deployment. With Copilot Studio, you can easily design, test, and publish agents that suit your needs for internal or external scenarios across your industry, department, or role. You can also build a standalone agent or publish to Microsoft 365 Copilot.
    • Azure AI Foundry is a platform as a service (PaaS) that includes a robust—and growing—catalog of frontier and open-source models that can be applied over your data from Microsoft, OpenAI, Hugging Face, Meta, Mistral, and other partners.
    • Azure AI Services, quickly and easily incorporate generative AI into production workloads using studios, software development kits (SDKs), and APIs.
     

  • Yes, you can develop AI applications to use and sell outside of your organization. Microsoft has a wide range of AI tools and services, such as Azure AI, that can help you build innovative applications that can be marketed and sold to a wide audience.

    Here are more benefits to take advantage of during your application development journey:
    • Scalability and flexibility - Scale seamlessly to meet growing demand and flexibly adapt to market needs using Microsoft's cloud infrastructure.
    • Integration with Microsoft ecosystem - When you develop AI solutions that integrate smoothly with Microsoft 365, Dynamics 365, and other Microsoft products, you’ll enhance their value proposition and appeal to potential customers.
    • Marketplace opportunities - Take advantage of the Microsoft commercial marketplace to reach a global audience, using Microsoft's extensive partner network and marketing resources to boost your application's visibility and sales.
    • Compliance and security - Ensure your AI applications meet industry standards for security and compliance, using Microsoft's comprehensive security measures and compliance certifications.
    • Support and resources - Access a wealth of resources, including technical support, training, and community forums, through ISV Success, a program to help you develop, deploy, and market your AI applications effectively.
    By developing AI applications with Microsoft's tools and platforms, you can create innovative solutions that not only enhance your business operations but also open new revenue streams and market opportunities.
  • Anyone can use Microsoft Copilot to provide drafts, ensure your writing is polished, or tailor your message to different audiences.
    With the Microsoft 365 Copilot license, Microsoft Copilot is built into directly into Outlook and Microsoft Word, streamlining your ability to generate drafts, edit and refine writing, and tailor your content to different audiences. Copilot can also help provide quick summaries of emails and documents.
  • Copilot can summarize key discussion points—including who said what and where people are aligned or disagree—suggest action items, and answer any questions you have, all in real time, during, or after a meeting.
    • When you start your meeting, be sure to select Transcribe or Start recording. You can also select Copilot in the meeting controls to send a prompt to start transcription to use Copilot. Upon selecting Start, Copilot and transcription will start for the meeting.
    • When you’re ready, prompt Copilot to Generate meeting notes. You can also request more specific information, like action items, unresolved questions, or differing perspectives on a topic.
  • With the Microsoft 365 Copilot license, Microsoft Copilot is built into directly into PowerPoint.
    • Content generation: Start by providing basic information or ideas, and Copilot will suggest slide designs, write text, and find images.
    • Design assistance: Use Copilot to select color palettes, optimize layouts, and add icons and graphics for a more professional look.
    • Data visualization: Create charts and graphs from your data and get insights on how to present it effectively.
    • Editing: Easily tweak your presentation by asking Copilot to add, rewrite, or adjust slides.
    You can also use Microsoft Designer to create images to use in your presentations.
  • Microsoft AI can significantly enhance sales strategies and outcomes by using advanced tools like Microsoft 365 Copilot for Sales. Here are a few examples:
     
    • Automated tasks - AI handles repetitive tasks like email drafting and data entry.
    • Personalized interactions - Analyze customer data for tailored recommendations.
    • Real-time insights - Access insights during interactions for better responses. 
    • Enhanced communication - Use AI to summarize emails and provide suggestions to write clearly and effectively.
    • Data visualization - Create pitch decks and visualizations easily. 
    • Meeting preparation - Generate briefs and prep materials quickly.
    • CRM integration - Sync data and automate workflows with AI.
  • Implementing responsible AI practices is crucial for ensuring that AI systems operate in ways that are ethical, transparent, and accountable. Microsoft offers multiple resources to support organizations establishing and growing their responsible AI practices.

    The Responsible AI website outlines the core principles that can guide AI development and use, access to tools, links to transparency notes, and the latest news and policy updates.
    The Microsoft Responsible AI Standard details how to incorporate responsible AI into engineering teams, the AI development lifecycle, and tooling.
  • Measuring the success and ROI (return on investment) of generative AI initiatives involves tracking key performance indicators (KPIs) and setting clear goals. Microsoft's study with IDC highlights that organizations can achieve significant returns on their AI investments, with an average ROI of $3.7X for every $1 invested. It's important to monitor metrics such as productivity improvements, cost savings, and customer satisfaction to evaluate the impact of generative AI on your business.

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  1. [1]
    InfoBrief: sponsored by Microsoft, 2024 Business Opportunity of AI, IDC# US52699124, November 2024.

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