Natasha Crampton
Chief Responsible AI Officer
Natasha Crampton, Chief Responsible AI Officer, reflects on the people, practices, and systems behind our responsible AI work, and how this report helps show that work in action.
Corporate Responsibility
Our third annual Responsible AI Transparency Report shows how we advance trustworthy AI and contribute to the broader ecosystem.
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As AI capabilities continue to evolve and AI adoption continues to rise, our Global AI Diffusion Report highlights a widening divide in who is accessing and benefiting from AI, with disparities across geographies and languages. Investment and partnership are critical to closing gaps and addressing challenges in the Global South.
Conversational AI services have become a primary interface for interacting with AI models, with people increasingly turning to chatbots for personal advice, health-related questions, and emotional support. These uses offer clear potential benefits while also raising important risks.
As AI becomes more capable, risks and mitigations are evolving. Because generative AI applications increasingly link multiple models, tools, and data sources and agentic systems add greater interconnection, action, and autonomy, risk is increasingly shaped by access, permissions, memory, and use over time, requiring more dynamic governance.
As AI technologies have become more accessible and capable, malicious actors have increasingly used them to scale fraud, impersonation, deepfakes, and socially engineered attacks. These technologies can enable more realistic attacks at scale, disproportionately affecting vulnerable groups and eroding trust in AI.
Regulatory activity continues to intensify, with new legislation emerging as existing requirements shift to enforcement. Uncertainty persists around interpretation, timelines, and interoperability across jurisdictions even as deployers and end users require trust and assurance.
Taken together, these trends reflect a shift from an era focused primarily on model capabilities to one increasingly defined by application deployment, real-world use, and societal impact.
Chief Responsible AI Officer
Natasha Crampton, Chief Responsible AI Officer, reflects on the people, practices, and systems behind our responsible AI work, and how this report helps show that work in action.
Take a deeper dive into our 2026 Responsible AI Transparency report. Navigate to specific sections of the report below.