Microsoft 365 Copilot drove up to 353% ROI for small and medium businessesānew study
As a small or medium-sized business (SMB) leader, youāve likely heard a lot about generative AI and how itās transforming businesses of all sizes. To better understand how AI is helping businesses grow and compete, Microsoft commissioned Forrester Consulting to study the potential return on investment (ROI) of Microsoft 365 Copilot for SMBs.