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Consumer goods

Deliver personalized consumer experiences through natural language

Gather information and enable enhance product discovery by recommending products or services based on individual preferences and conversational interaction.
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Outcomes

Drive real results in consumer goods with AI

Unlock growth with AI-driven insights that transform marketing strategies and accelerate revenue. Empower leadership with data-backed decisions for scalable success. Relevant for Chief Marketing Officer (CMO), Chief Growth Officer (CGO), and Chief Information Officer (CIO).
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Increase conversion rates

Boost sales conversions by guiding shoppers with personalized recommendations and enhanced brand experience.
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Higher average order value

Increase basket size with AI-powered bundles and more relevant search results.
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Cost savings through reduced return rates

Cut return costs using AI-driven sizing and fit recommendations for every shopper.
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Solutions

Find the right AI approach for your organization

Buy, extend, build, or partner to achieve transformative AI benefits.
Buy pre-built solutions

Microsoft 365 Copilot

Transform work using a powerful AI assistant with built-in enterprise-grade security.
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Extend and customize

Microsoft Copilot Studio

Build and customize AI agents to extend the capabilities of Microsoft 365 Copilot.
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Build your own solutions

Microsoft Foundry

Design, customize, and manage AI apps and agents at scale.
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Find partner solutions

Microsoft Marketplace

Power your AI transformation with AI solutions from industry leading partners.
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Get the guide to AI solutions
CUSTOMER STORIES

Discover how organizations are using AI for consumer goods

  1. clarins logo
  2. A black and white logo with the text AP
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clarins logo
“Having an outstanding customer satisfaction has always been a priority for Clarins. While we highly value human interactions with customers, we have naturally seized the opportunity offered by generative AI to go one step further and improve the quality of service of our customer care.”
Laurent Malaveille, Chief Digital & IT Officer, Clarins
Solutions
  • azure open ai in foundry models icon
    Personalized Shopping Agent
  • copilot studio Icon
    Build your own Copilot Studio
  • Microsoft Copilot Icon
    Azure AI
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“Just buying the product is not all. The customer should be taken care of and shown how to use it in the right way to get the results intended.”
Seongbong Hong, Chief Digital Technology Officer, Amorepacific.
Solutions
  • azure open ai in foundry models icon
    Personalized Shopping Agent
  • copilot studio Icon
    Build your own Copilot Studio
  • Microsoft Copilot Icon
    Azure AI
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RESOURCES

Take the next step in your AI journey

  1.
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Microsoft for Consumer Goods

Meet consumer demands and drive sustainable growth with predictive analytics and data-driven insights.
Learn more
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Microsoft Scenario Library

Transform scenarios across your organization with AI.
Explore scenarios
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Understand the business impact of AI

Get resources for a successful AI adoption and implementation journey.
Find resources
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