According to the Customers | The Future of B-to-B Customer Experience report by Walker Information Inc, by 2020, analysts predict that customer experience will outpace price and product as a key brand differentiator.
Every customer is unique. Their industry, their size, the regions they operate in, their business model, and even their culture make them distinct from other firms.
Empowering organizations everywhere to gain insight from all their data sources and deliver personalized customer engagement There is a fundamental change occurring across industries and organizations: Data now comes from everywhere and everything.
For the hospitality industry, founded upon the very premise of providing welcoming and delightful experiences to guests and patrons, the need to continue evolving to meet today’s changing customer demands is vital.
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