
Colin Masson articles

Colin Masson
Global Industry Marketing Director, Manufacturing


Manufacturing at Microsoft Ignite 2022: Do more with less
Microsoft Cloud for Manufacturing brings the best outcome-driven solutions and capabilities from Microsoft and our partners to accelerate time-to-value for our customers in an end-to-end, holistic, and scalable way.
Deliver solid foundations for your smart factory
Microsoft Cloud for Manufacturing at the Microsoft Ignite event will discuss the benefits for accelerating development of factory applications, as well as other topics addressed in the IoT Manufacturing Spotlight.
Microsoft Cloud for Manufacturing: Build agile factories of the future
In today’s fast-paced manufacturing world, the ability to adapt quickly to rapid change is a defining factor between manufacturers that merely survive and those that thrive. As they face ongoing challenges like rising costs, supply chain issues, and skills gaps, many manufacturers are building agile, smart factories to ensure a resilient and sustainable future.
Hannover Messe 2022: Empowering people for the future in manufacturing
After more than three years, we were excited to join global leaders and our manufacturing colleagues in Hannover, Germany at the world’s biggest trade show for industrial technology, Hannover Messe 2022. Since we last met, Microsoft has released new solutions and capabilities to help our customers and partners thrive through this disruptive era.
Microsoft Cloud for Manufacturing: Boost supply chain resilience
Supply chain resilience, or the ability of companies to adapt to unforeseen challenges in production and distribution, has come into the spotlight due to COVID-19.
Hannover Messe 2022: Manufacture a resilient and sustainable future with Microsoft
It’s been a long three years since we last invited you to join us at the manufacturer’s primary showcase event Hannover Messe in Germany, where we last mingled in person in 2019 with 220,000 of our manufacturing colleagues from around the world to share and explore the leadership and innovations on display.
Microsoft Cloud for Manufacturing: 3 ways to transform your manufacturing workforce
To keep up with the fast pace of digital manufacturing trends, today’s manufacturers need to build a capable workforce that can adapt quickly to new ways of working. However, studies show that many manufacturers are concerned about the challenges of attracting, retaining, and training effective employees.
Microsoft Cloud for Manufacturing: Discover new ways to engage with customers
In today’s shifting manufacturing landscape, customer engagement is critical for organizations that want to gain an edge. In fact, 86 percent of manufacturers say that improving customer experience is a key differentiator1.
Microsoft Cloud for Manufacturing: Partnering to manufacture a more resilient and sustainable future
A few months ago I laid out the 5 manufacturing trends driving the need for an industry cloud including my passionate and research-substantiated belief that partnerships and ecosystems are more critical than ever to manufacturing a resilient and sustainable future.
Microsoft Ignite: Top 5 takeaways for manufacturers
Microsoft Ignite is where we showcase much of our technology innovation, but the technology intensity can be hard to navigate if you are a manufacturing executive trying to zero in on what will help you increase resilience and achieve sustainable growth, or build a hyperconnected business. Below are my top 5 takeaways from Ignite for manufacturers, and links to the most relevant blogs and sessions.