From legacy to Frontier: How 100-year brands are leading AI innovation
Learn how legacy brands leverage Microsoft AI to innovate, empower employees, and drive resilience in the AI era.
AI Success Stories
Your front-row seat to Microsoft AI innovation around the world.
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Industry
Ask Ralph: Where style meets AI—a new era of conversational commerce
Meet Ask Ralph, a new AI-powered styling companion that not only helps with product discovery but also inspires consumers with Ralph Lauren’s unique and iconic take on style. -
Microsoft Source
‘It’s going to be a big deal’: The NFL and Microsoft expand their partnership and introduce sideline technology using AI innovation
Today, the NFL and Microsoft announced a multi-year strategic partnership extension to help usher in a new era of AI innovation throughout the league. -
AI-powered success—with more than 1,000 stories of customer transformation and innovation
We’ve collected more than 1,000 real-life examples of how organizations are embracing Microsoft’s proven AI capabilities to drive impact and shape today’s platform shift to AI -
Microsoft Source
Premier League and Microsoft join forces to create fan-friendly digital platforms
In February 2025, Everton’s Abdoulaye Doucoure received a long clearance from his goalkeeper shortly after the opening whistle and fired a cracker of a shot into the lower corner of the net. -
Microsoft Source
Estée Lauder uses AI to reimagine trend forecasting and consumer marketing. The results are beautiful.
The Estée Lauder Companies are building a generative AI ecosystem with Microsoft 356 Copilot to move products to market faster. -
Azure
Coldplay evolves the fan experience with Microsoft AI
To coincide with Coldplay’s latest project, the band collaborated with Microsoft to produce an AI-powered experience that lets fans interact with their new album in a unique and personal way.