Microsoft AI principles

We’re excited about the opportunities that AI brings to people and its ability to help us achieve more. But it’s also important to us that we build upon an ethical foundation. We believe that AI technology should embody the following four principles:

Designing for people

The following design principles are influenced by our ethics and guide the way we design and develop our products:

Humans are the heroes

People first, technology second. Design experiences that augment and unlock human potential.

Know the context

Context defines meaning. Design for where and how people work, play, and live.

Balance EQ and IQ

Design experiences that bridge emotional and cognitive intelligence.

Evolve over time

Design for adaptation. Tailor experiences for how people use technology.

Honor societal values

Design to respect differences and celebrate a diversity of experiences.


AI collaborations

We partner with the best and brightest to advance the industry and society.