Microsoft employee working at her computer

Our approach

We believe that, when designed with people at the center, AI can extend your capabilities, free you up for more creative and strategic endeavors, and help you or your organization achieve more.

Man holding young child in his arms

Designing for people

The following design principles are influenced by our ethics and guide the way we design and develop our products:

Humans are the heroes

People first, technology second. Design experiences that augment and unlock human potential.

Balance EQ and IQ

Design experiences that bridge emotional and cognitive intelligence.

Honor societal values

Design to respect differences and celebrate a diversity of experiences.

Know the context

Context defines meaning. Design for where and how people work, play, and live.

Evolve over time

Design for adaptation. Tailor experiences for how people use technology.

"The AI tools and services we create must assist humanity and augment our capabilities."

Harry Shum, Executive Vice President, AI and Research