AI systems should treat all people fairly

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Reliability & Safety

AI systems should perform reliably and safely

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Privacy & Security

AI systems should be secure and respect privacy

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AI systems should empower everyone and engage people

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AI systems should be understandable

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People should be accountable for AI systems

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Our approach

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Innovating responsibly

We are putting our principles into practice by taking a people-centered approach to the research, development, and deployment of AI. To achieve this, we embrace diverse perspectives, continuous learning, and agile responsiveness as AI technology evolves.

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Empowering others

We are helping organizations cultivate a responsible AI-ready culture throughout their businesses and put principles into place from implementation to governance with practices, tools, and technologies built on multidisciplinary research, shared learning, and leading innovation.

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Fostering positive impact

We are committed to ensuring AI technology has a lasting positive impact for everyone by helping to shape public policy, contributing to industry working groups, and empowering those working to address society’s greatest challenges through our AI for Good initiative.

Put responsible AI into action

Discover resources to help you implement responsible AI.

Partner and customer stories

Learn how others are innovating responsibly across industries.

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Perspectives on responsible AI

Learn how leaders in AI are working to advance our understanding, practices, and technology for responsible AI.

Advancing trustworthy innovation

We are leading the industry in the advancement of responsible AI through our work with partners and researchers.