Media and entertainment
Accelerate content creation and production
Make the strongest creative decisions before budgets lock, then compress post-production, quality control, and asset preparation across the slate.
Scenarios
Drive real results in media and entertainment
Bring AI into ideation and pre-production so creative teams can test concepts against real audience demand before budgets lock. Then compress the back half of the pipeline, assembling rough cuts, logging footage, and checking every deliverable against broadcast and rights standards automatically. Relevant for Heads of Studio, Chief Content Officers, and VPs of Production.
Faster time to market
Titles can reach audiences while the cultural moment is still open, with ideation and approval cycles that run in parallel rather than in sequence.
Lower cost per asset
Fewer reshoots and late-stage pivots help protect the production budget, with pre-visualization and scheduling drafted before crews are on the clock.
Protected creative control
Humans keep the decisions that matter on story, brand, and IP. AI carries the repetitive load of logging, versioning, and standards checking.
Solutions
Find the right AI approach for your organization
Buy, extend, build, or partner to achieve transformative AI benefits.
Buy pre-built solutions
Microsoft 365 Copilot
Transform work using a powerful AI assistant with built-in enterprise-grade security.
Extend and customize
Microsoft Copilot Studio
Build and customize AI agents to extend the capabilities of Microsoft 365 Copilot.
Build your own solutions
Microsoft Foundry
Design, customize, and manage AI apps and agents at scale.
Find partner solutions
Microsoft Marketplace
Power your AI transformation with AI solutions from industry leading partners.
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