OVERVIEW
Build on the Connected Media Platform
Bring AI into the tools and media stack your teams already run. Microsoft connects familiar tools, the broader media ecosystem, and a unified data layer with enterprise security, governance, and IP protection built in by default.
Create smarter, earlier
Accelerate ideation, pre-production, post, and asset preparation by bringing AI into creative tools and workflows teams already use, while keeping authorship, creative control, and IP protected.
Run and deliver at scale
Coordinate preparation, localization, QC, packaging, and fulfillment across systems and partners to reduce manual handoffs, shorten turnaround, and improve reliability across the media supply chain.
Grow revenue intelligently
Transform audience, content, and commercial data into timely insights that personalize experiences, deepen engagement, optimize ad yield, reduce churn, and grow lifetime value.
AI use cases
Solve your biggest media workflow challenges
See how AI, agents, and connected data can help teams create content faster, deliver reliably across platforms, and grow audience value.
- Speed ideation, pre-production, production planning, and asset preparation with Copilot and multimodal generative AI while keeping creative control, authorship, and IP protection intact.
- Orchestrate localization, packaging, QC, rights, and fulfillment across tools, clouds, and partners with agentic workflows that reduce manual handoffs and improve delivery reliability.
- Connect audience, content, metadata, rights, and commercial data to improve recommendations, ad yield, churn management, revenue operations, and cross-platform decision-making.
CUSTOMER STORIES
See how organizations are innovating with AI
PARTNER SOLUTIONS
Powered by partners
Find media and entertainment offerings through a comprehensive partner ecosystem. Partner solutions span creation, operations, and monetization on a connected platform foundation.
PRODUCTS
Innovate with Microsoft
Explore trusted products to help you turn your ideas into reality.
Discover valuable resources
Total Economic Impact of AI
See the projected economic impact of AI for media and entertainment
Explore Forrester’s TEI study to understand the projected economic impact and business value of Microsoft AI for media and entertainment organizations.1
Report
AI Technology in Media: Opportunities, Challenges, and Strategic Insights
Github Repo
The official home repo for Microsoft Media & Entertainment
Demos
Experience Real Media Solutions Now
NEXT STEPS
Transform media and entertainment with AI
- [1]New Technology: The Projected Total Economic Impact™ Of Microsoft’s AI Solutions For Media And Entertainment Organizations is a Forrester Consulting New Technology Total Economic Impact study, commissioned by Microsoft, December 2025.
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