Skip to main content
Industry

Shelley Bransten articles

Headshot of Shelley Bransten
Shelley Bransten
Corporate Vice President, Global Industry Solutions, Microsoft

Shelley Bransten, Corporate Vice President, Global Industry Solutions, grew up in retail. She’s a passionate advocate for customers and works tirelessly to ensure they’re set up for success. During her time at Microsoft, she has overseen groundbreaking partnerships with leading brands and retailers across the globe. Shelley also sits on multiple boards including NRF, RILA, and Trove.

woman shopping while holding packages and looking at her device.
Published 
7 min read

Microsoft introduces new capabilities that help retailers bring AI to the shopper journey and enhance store associate experiences 

Through new Microsoft Copilot capabilities in Microsoft products, copilot templates for building applications, and retail data solutions in Microsoft Fabric, Microsoft makes AI implementation more accessible to retailers of all sizes. Retailers can now more easily take the first steps with generative AI.
Store associates with devices, and an interior shot of a Zabka Nano store.
Published 
4 min read

Resilient Retail 

Welcome to 2023—a new year packed with opportunities (and challenges) for all of us in the retail industry. During the past three years, we’ve experienced unprecedented economic, societal, and technological change, but for all that change one thing is clear—retailers are turning to digital technology like never before. Why?
SUR21_Hub2S_Contextual_5133_RGB
Published 
2 min read

3 top takeaways from NRF 2021 

This year’s National Retail Federation BIG show was something different—entirely virtual. But it came off quite smoothly, demonstrating how powerful digital transformation can be. It even had some advantages over an in-person event. I was able to see more sessions for one. And without aching feet.
rolls of fabric stacked on top of each other in shades of pink, red, purple, and teal
Published 
5 min read

Introducing Microsoft Cloud for Retail 

If 2020 taught us anything, it was that no business is resilient to everything. But those that had laid their digital tracks early were better positioned to recover, and in some cases, even speed ahead. In fact, one retail expert said that we had “witnessed a 10-year evolutionary leap toward digital” in retailing. That’s quite a leap.