Microsoft at NRF 2020
January 12-14, 2020 | New York City, NY
Jacob K. Javits Center
Know your customers
Enable customer first retail.
Empower your employees
Enable your brand ambassadors to delight your customers.
Deliver intelligent supply chain
Close the gap between demand and fulfillment to delight your customers.
Reimagine retail
Reinvent the operating model to unlock new opportunities.
Videos from NRF 2020

Takeaways from NRF's big show

Reimagine retail

Deliver Intelligent Supply Chain

Empower your retail workforce

Enabling intelligent retail

Ikea is empowering employees

Top 5 places to gain insights
Microsoft at NRF
Satya Nadella delivered the opening keynote
Microsoft CEO Satya Nadella delivered this year’s opening keynote. He shared his thoughts on the future of retail and how technology can help retailers to deliver on the promise of intelligent retail by better understanding their customers, empowering their employees, enabling an intelligent supply chain and ultimately reimagining their businesses.
Big ideas session
Retail 2020: The dawn of Sustainability. Is sustainability becoming more critical to your transformation journey? Microsoft Corporate Vice President, Retail & Consumer Goods, Shelley Bransten shared her thoughts on sustainability, its increasing importance to retailers and how technology can help the industry drive their sustainability agenda.
The FQ Lounge
In the FQ Lounge Alysa Taylor, Corporate Vice President, Business Applications and Global Industry Marketing, Shelley Bransten, Corporate Vice President, Retail and Consumer Goods Industries, and Emma Williams, Corporate Vice President, Office participated in FQ Lounge panels.
Microsoft Booth #4501
From personalized experiences that make shopping fun and rewarding to productivity and collaboration solutions that allow retail employees to provide outstanding customer service.
Microsoft Fifth Avenue store
Many tours took place at our flagship store and experienced Microsoft technology in a real-world retail environment with our very own business as a real-time example.
One-to-one executive meetings
Individuals discussed specific business challenges or topics to help enable intelligent retail for businesses, 1:1 with Microsoft executives.
Deep dive sessions
Highly interactive, breakfast sessions led by Microsoft Store and Modern Workplace Teams.

Polished business processes and customer service
Global jewelry chain Michael Hill is using Microsoft Dynamics 365 to drive a digital transformation that is changing the way it does business-from predictive analytics to a peerless point-of-sale customer experience.

M&S is building the future of retail together with Microsoft
Together with Microsoft, Marks and Spencer is using insights for action to build the future of retail.

Starbucks turns to technology to brew up a more personal connection
With the help of Microsoft, Starbucks is creating an even more personal, seamless customer experience in its stores by implementing advanced technologies, ranging from cloud computing to blockchain.

L’Oréal has a beautiful vision for its digital future
Loreal is relying on Microsoft Teams to help fortify its people-first philosophy.

Stepping into each other’s shoes leads to better online shopping and a newly innovative relationship for Mastercard and Microsoft
See what Mastercard and Microsoft have been working on to make life easier for shoppers, retailers and banks.

Kroger and Microsoft partner to redefine the customer experience and introduce digital solutions for the retail industry
Kroger and Microsoft collaborate to redefine the customer experience using Kroger Technology products powered by Microsoft Azure.
Microsoft executives who attended NRF
Shelley Bransten
CVP, WW Retail and Consumer Goods
JC Mao
CVP, Bing Ads
Jordi Ribas
CVP, Search Products and Service
Alysa Taylor
CVP, Business Applications and Industry Marketing
Rik van der Kooi
CVP, Microsoft Advertising
Emma Williams
CVP, Office