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Understand and anticipate consumer preferences and behaviors through comprehensive data-driven audience insights. Use audience engagement strategies and customer analytics to understand your customer in depth.

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See how organizations like yours are transforming audience insights

Miami Heat

The Miami HEAT transforms fan engagement with a 360-degree customer view.

Fans waving flags in a packed Atletico Madrid stadium in Spain

LaLiga Reimagining interaction with hundreds of millions of fans

LaLiga uses multiple digital channels and conversational AI to craft extraordinary fan experiences and drive brand identity.

Real Madrid C.F. Driving engagement to grow digital revenues by 30 percent

One of the largest sports franchises in the world, Real Madrid created a new global digital sports platform to increase engagement, personalize advertising and drive revenue.

Audience insights solutions

Microsoft Dynamics 365 Customer Insights Microsoft Power BI Adobe Experience Cloud Affinio