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AI INNOVATION

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Blog

Reach new possibilities

Discover the top five AI trends to watch and how business leaders surveyed saw 3.7x average ROI for every $1 spent on AI investments.1
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Study

Take your business further

Explore how companies have turned innovation into impact using Azure AI, achieving up to 150% increased work output, improved operational efficiency, and legacy technology reduction.2
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Study

Unify your data

Learn how to get AI-ready using Microsoft Fabric’s unified data platform and achieve up to 379% ROI over three years.3
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Report

Innovate with confidence

Read about Microsoft’s commitment to the advancement of AI driven by principles around fairness, safety, privacy, inclusiveness, and transparency.
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USE CASES

Explore real-world results from businesses

Learn how Microsoft customers are realizing value from AI investments and turning innovation into AI-powered impact with improved processes, customer experiences, and productivity.
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"We believe that our knowledge workers will achieve a higher level of productivity, reclaim more and more hours, and help us reduce costs, which is important to our investors.”
Mario Carvajal, Chief Strategy & Marketing Officer, AvePoint
Products
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"AI is really playing a very strategic part across our own internal productivity or getting data insights and analytics from information in new ways."
Katrina Redmond, Chief Information Officer, Eaton
Products
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"We truly have Copilot as a co-pilot in our journey in terms of creating and transforming into your modern Air India.”
Dr. Satya Ramaswamy, Chief Digital and Technology Officer, Air India
Products
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"The results that we’ve achieved from Microsoft 365 Copilot today has really stimulated the business’ thoughts about the importance of data and AI.”
Craig Ryman, Chief Information Officer, Bank of Queensland
Products
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Zurich logo
"At Zurich Insurance, our work goes beyond traditional protection. We believe AI is essential to deliver value to our customers.”
Christian Westermann, Group Head of AI, Zurich Insurance
Products
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"Cole’s mission is to help Australians eat and live better every day. Our vision for AI is having it in everything.”
John Cox, Coles
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IMPACT

Explore real-world business impact

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"At the heart of NBA Insights is Azure OpenAI, processing immense amounts of data quickly.”
Sydney Sarachek - AI Technical Lead, NBA
3.7x average ROI1
Business leaders surveyed saw for every $1 spent on AI investments
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10x faster
Data delivery and analysis helping BMW engineers
At least 15 minutes4
In time savings per day by Dentsu employees
97%
Of Air India’s customer sessions are now fully automated.
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"We build from different components to build new experiences, change flows, try new things, just like using LEGO bricks.”
Søren Bering Andersen, Head of Digital & Technology, LEGO House

Getting Started

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Push forward with Microsoft 365 Copilot

Help your teams work more productively, boost efficiency, and meet any challenge with Copilot.
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Bring your ideas to life with Microsoft Azure

Create generative AI solutions with a responsible platform dedicated to security, reliability, and sustainability.
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  1. [1]
    IDC White Paper, sponsored by Microsoft, 2024 Business Opportunity of AI: Generative AI Delivering New Business Value and Increasing ROI, IDC #US52699124, November 2024.

    Survey participants reported their estimated ROI for every $1 spent on AI investments. Number of organizations surveyed worldwide is 3,481.
  2. [2]
    The Total Economic Impact™ of Microsoft Azure AI, a commissioned study conducted by Forrester Consulting, April 2023. To understand benefits, costs, and risks, Forrester interviewed six customers with experience using Azure AI. Forrester aggregated the results from these customers into a single composite organization. Study found a 150% increase in work output based on the composite organization. Output is defined as automate and scale processes to increase business volume, improve customer acquisition, improve retention, and develop and sell new services to clients. Over three years, Azure AI delivered more than $12.5 million in profit.
  3. [3]
    The Total Economic Impact™ of Microsoft Fabric, a commissioned study conducted by Forrester Consulting, May 2024. To understand the benefits, costs, and risks associated with this investment, Forrester interviewed four representatives, each from a different company, with experience using Fabric. For the purposes of this study, Forrester aggregated the interviewees’ experiences and combined the results into a single composite organization with 10,000 employees and $5 billion in annual revenue. Results are over three years for the composite organization based on interviewed customers.
  4. [4]
    Time savings calculated using a combination of Viva insights information and employee survey data. Time savings is accurate as of November 2023.