Partners powering AI transformation globally: Agentic solutions in action at ITAP 2025 and Microsoft Ignite 2025
Accelerating industrial AI adoption—Together
Events like Industrial Transformation Asia Pacific (ITAP) 2025 and Microsoft Ignite 2025 are critical moments to meet customers where they are—bringing together diverse business and technical decision makers to explore what’s possible today, while introducing new technological breakthroughs that redefine tomorrow’s potential. At ITAP 2025, in Singapore, the spotlight is on how a vibrant ecosystem of partners is working with Microsoft to accelerate AI adoption and drive manufacturing excellence across Asia—proving that the future of industrial innovation is built on collaboration. Microsoft Ignite 2025, in San Francisco, California, extended this momentum to a global stage, showcasing cutting-edge AI, data, and cloud innovations that help organizations reimagine their operations end-to-end. Together, ITAP 2025 and Microsoft Ignite 2025 don’t just reflect where the industry is headed—they actively propel thinking forward, shaping the next industrial era.
Partner-led innovation on display
This year, the ITAP 2025 show floor was energized by partner-led demos that are reshaping the manufacturing value chain. Siemens, Sight Machine, and SymphonyAI each brought forward compelling demonstrations of how their technologies—integrated with Microsoft platforms—are delivering real-world impact:
- Siemens: Showcased “Realize AI-powered digital threads for manufacturing,” featuring NX X and Teamcenter X demos. These AI manufacturing solutions, centered around Rolls Royce engine engineering, highlighted how generative AI and digital thread technologies are driving innovation and collaboration in design, engineering, and product lifecycle management.
- SymphonyAI: Demonstrated “Improve operational efficiency and performance with actionable AI,” integrating SymphonyAI IRIS Foundry with Microsoft 365 Copilot and Microsoft Teams. Operators can now query production performance or asset anomalies in natural language and receive instant, contextual responses—highlighting how AI-powered insights trigger maintenance actions and optimize throughput.
- Sight Machine: Delivered “Unlock rapid AI transformation with a complete Industrial AI stack,” illustrating how manufacturers can break down silos and accelerate their journey to AI-powered enterprise operations.
The Industry Hub at Microsoft Ignite 2025 was alive with partner solutions that displayed what becomes possible when AI, data, and cloud come together at scale. Hexagon, Krones, and PTC showcased compelling demonstrations of how their AI-powered solutions, alongside Microsoft, are transforming industry processes:
- Hexagon: Demonstrated “Scaling intelligent robotics with simulation-driven AI,” featuring Hexagon’s AEON humanoid powered by Microsoft Azure and NVIDIA. Scalable AI training, governed deployment, and rapid simulation-backed adaptation for new stock keeping units (SKUs) help manufacturers boost speed, quality, and safety while reducing risk.
- Krones: With SoftServe and Ansys, delivered “Reinvent beverage production with AI-powered digital twins,” using Azure and advanced graphics processing unit (GPU) technologies to cut simulation times from hours to minutes. This enables real-time optimization, autonomous decision-making, and more sustainable, efficient beverage lines.
- PTC: Highlighted “Unifying the digital thread across engineering, manufacturing, and service,” with AI-powered PTC solutions on Microsoft’s cloud. By aggregating data into a connected digital thread, customers can quickly surface issues, analyze real-time performance, and accelerate resolution across the product lifecycle.
Together, these solutions—built on data, AI, and cloud platforms—enable manufacturers to modernize legacy systems, unify their data, and scale AI beyond pilots to production with greater speed and flexibility than ever before.
Driving thought leadership—with partners
Across these events, the Microsoft Theater became a hub for knowledge sharing, hosting 26 sessions that brought together subject matter experts, partners, and industry leaders. Sessions explored practical use cases—from AI-powered Enterprise Resource Planning (ERP) transformation and real-time data insights to frontline worker empowerment—demonstrating how technology, when combined with deep domain expertise from partners, is delivering real-world outcomes. This joint leadership validates emerging best practices, while also aligning Microsoft and its partner ecosystem around a shared vision for industrial AI, giving customers clearer roadmaps, greater confidence in their technology investments, and a stronger sense of what’s possible when we innovate together.
Notable speakers from ABB, Amadeus, AVEVA, Hexagon, Krones, LS Electric, Neudesic, NVIDIA, OpsMate, PTC, S&P Global, Siemens, Sight Machine, SymphonyAI, and Wandlebots shared their perspectives, reinforcing the message that industrial AI transformation is a team sport.
Putting an industrial frontier vision into practice
The ITAP Tech Summit 2025, themed “Human-led, AI-powered: Building agentic factory operations,” attracted more than 125 industry decision-makers, going beyond a traditional session—giving attendees a first-hand experience of building and interacting with agentic solutions. Participants learned how to design agentic operations using Microsoft AI, Microsoft Copilot Studio, and partner solutions connected to internal manufacturing execution system (MES), ERP, and other critical OT systems. The session combined reference architectures, live walkthroughs, and best practices, empowering organizations to start their own frontier journeys with the support of a robust partner ecosystem.
The latest AI innovations from Microsoft are helping manufacturers modernize operations and unlock new value. These AI manufacturing solutions are not theoretical—they are solving the most crucial industrial challenges.
Advancements
- Adaptive cloud for manufacturing: Companies like Husqvarna are modernizing legacy infrastructure with scalable, secure, and flexible cloud-based operations. This approach integrates AI and Internet of Things (IoT) to enable future-ready production environments.
- Agentic ERP transformation: Microsoft Dynamics 365 is streamlining supply chain management and resource allocation, giving manufacturers the agility to respond to market shifts with speed and precision.
- Copilot for Frontline Workers: Intelligent agent orchestration in Teams is empowering frontline employees with real-time data, proactive alerts, and seamless collaboration.
- Generative AI for Field Service: Intelligent scheduling, predictive maintenance, and real-time technician support improve service outcomes and operational efficiency.
Announcements
- Microsoft Agent 365: Announced at Microsoft Ignite 2025, Microsoft’s new control plane for AI agents helps organizations securely deploy, govern, and manage agents at scale—streamlining industrial workflows by integrating AI into existing systems to improve efficiency and reduce downtime.
- Microsoft Azure Copilot enhancements: An upgraded, more agentic Azure Copilot that assists with designing, deploying, and operating cloud environments and applications. It can generate architectures, scripts, and configurations, and help troubleshoot workloads running on Azure.
- Microsoft Work IQ, Fabric IQ, and Foundry IQ: Together, these new IQ capabilities create intelligence, data, and knowledge layers across Microsoft 365, Fabric, and Foundry—so copilots and agents can act with organizational context, a consistent view of data, and governed access to content. For manufacturers, this means clearer visibility into how workflows, a unified backbone for data and knowledge, and faster decisions in workforce planning, production, maintenance, and quality.
Looking ahead: Empowering the future together
Across the globe, manufacturers are seeing the benefits of a collaborative approach. In Southeast Asia, DMG Mori’s adoption of Azure and AI-powered solutions from partner Tulip has resulted in a 66.6% improvement in product quality, increased reliability, and measurable gains in data efficiency and consistency. These outcomes are a testament to the power of partnership in driving operational digitization, transformation, and intelligent automation.
At Microsoft Ignite 2025, manufacturers saw similar real-world impact as partners showcased AI-powered use cases across the value chain—from Hexagon’s AEON humanoid on Azure and NVIDIA accelerating safer, more autonomous industrial robotics, to Krones’ Azure-based digital twin with SoftServe and Ansys cutting simulation times from hours to minutes, to PTC’s Azure- and AI-enabled digital thread improving engineering speed and quality.
Whether in Southeast Asia, Germany, or California, Microsoft’s commitment to customers is rooted in partnership. By combining visionary thought leadership, deep partner collaboration, and immersive technology experiences, we are empowering the future of smart, sustainable manufacturing. The momentum from ITAP 2025 and Microsoft Ignite 2025 is just the beginning—together with our partners, we look forward to accelerating AI adoption and frontier innovation across every region.
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