Microsoft in Business Team articles
The importance of strategy in content marketing
The first step then is to understand what your audience considers valuable, relevant, and entertaining. Not all audiences are created equal.
Creating content with purpose: Focus and structure
Focus creates your parameters and reflects the strategy you’ve already created. Who are you speaking to? What do you want them to feel, to know, and to do?
How content marketing rethinks the customer experience
Between evolving online habits, a saturated market, and growing access to information, the way customers engage with brands is drastically changing.
What is Content Marketing? Keys for Enterprise Content Creators
Traditional methods of reaching customers are no longer viable. The reality is that 86% of TV viewers skip commercials, and 90.5% of marketing emails aren’t opened.
How Suffolk revolutionizes productivity with Microsoft technology
Based out of Boston, Suffolk is one of the largest and most successful companies in the country.
How Bryant University Teaches with Innovation and Technology
12 students sit in a circle, fingers poised above keyboards, heads tilted toward their professor, who has just introduced a guest lecturer via Skype.
How Dun & Bradstreet is transforming data analytics in the cloud
Since 1841, Dun & Bradstreet (D&B) has used data to foster and grow the most valuable relationships in business.
How WE empowers the next generation of changemakers with Surface
Be the change you wish to see in the world—one of the most well-known advocacy mantras of our time, has been driving nonprofit and humanitarian work.
InEight gives customers flexibility with cloud deployment options
InEight was born from the construction industry’s need to maximize efficiency across the project lifecycle to keep projects on time, under budget and transparent.
How WE embraces digital transformation to empower social good
WE is dedicated to changing the world one person at a time. It provides youth across the globe with the inspiration, information, and tools to do just that.