INDUSTRY
Microsoft for consumer goods
Connect your brands, employees, and consumers.
OVERVIEW
Evolve with consumer preferences
Meet consumer demands and drive sustainable growth with predictive analytics and data-driven insights.
Build brands people love
Deliver tailored marketing and drive brand equity with holistic consumer insights powered by data.
Develop next-gen products
Reduce time to market and drive efficiency with agile and collaborative design and production.
Create sustainable supply chains
Anticipate disruptions and enhance forecasting accuracy to optimize operations and sustainability.
Optimize routes-to-market
Increase sales, improve margins, and maximize profitability with data-driven channel strategies.
CAPABILITIES
Achieve more with consumer goods solutions
Meet consumer demands, build brand loyalty, and drive sustainable growth with predictive analytics and data-driven insights.
- Scale your brand using advanced AI targeting, boost engagement with data-driven insights, and protect brand reputation with robust safety features.
- Reduce support costs and improve overall customer satisfaction, encourage intuitive interactions, and enable consistent, data-driven experiences.
- Gain a 360-degree unified view of consumer data, automate marketing execution, optimize marketing campaigns, and analyze consumer data profiles.
- Ensure secure and efficient data storage, identify trends and insights, and get AI-powered design recommendations.
- Reduce the time required for communication and decision making, streamline workflows, improve collaboration, and share information with confidence.
- Analyze data and trigger actions in real time, reduce waste, simulate production and design, and help connect and enable your workers.
- Eliminate supply chain data silos and use AI to better predict and proactively mitigate disruptions, improve forecasts, and help ensure on-time delivery.
- Digitally connect supply chains, ensure compliance, improve brand affinity, and optimize operations—plus ingest, store, and report on emissions data.
- Digitize the warehouse environment, enable more control and visibility, automate warehouse operations, and utilize the right mix of picking methods by digitizing the warehouse environment.
- Increase revenues and margins by identifying trends, uncovering root causes of promotion performance, and collaborating with retailers and suppliers.
- Better understand consumer behavior, create more personalized content, and drive higher engagement and sales from target audiences.
- Increase revenue, create new revenue streams, achieve higher profitability, and optimize engagement across traditional and emerging channels.
CUSTOMER STORIES
See how brands are innovating
PRODUCTS
Learn about consumer goods products
Drive growth, empower your employees, and build resilience with trusted products from Microsoft.
Discover valuable resources
Blog
• August 2023
Generative AI will revolutionize Revenue Growth Management
Learn how to strategically embed generative AI to drive stronger revenue growth management (RGM) outcomes.
E-book
• December 2023
Strategies for Next-Gen Retail
E-book
• June 2025
Build an AI workforce that supports your human employees
Guide
Use case for sustainable business transformation
NEXT STEPS
Achieve more in consumer goods
Partners
Connect with partners
Get in touch with trusted Microsoft partners to find up-to-date consumer goods services for your business needs.
Technology
Visit a Microsoft Technology Center
Explore a range of tailored engagements and immersive experiences led by Microsoft senior architects and technical leaders.
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